Turn your marketing from a guessing game into a growth engine.
Cultivator startups Get Started for free.
UB's Cultivator program is proud to partner with Her Brand & Co., the nation’s leading marketing educational platform supporting women-owned businesses and their allies with:
Everything you need to market smarter, grow Easier, and stop doing it all alone.
Free marketing structure, support & sanity — made for Founders building brave businesses.
Which founder are you?
The solo juggler
Welcome to the stage! You’re the main performer, juggling everything in your business, and at any moment, something is going to drop.
You don’t know exactly where to focus—and you need to build a strong foundation without the pressure, cost, or overwhelm.
The Burnt-Out Builder
You’ve tried everything—funnels, freebies, webinars, courses—and you’re fried.
You’re building something great… but burning out in the process. You need to cut through the noise and prioritize only what’s going to move the needle.
The DIY Warrior
You’ve done everything yourself and you’re still standing—but you’re tired of winging it.
You’re scrappy, savvy, and your sales and revenue are in an upswing. You need to know what to do next so you can grow into your next stage without burning out.
If this sounds like you, you’re in the right place.
Marketing isn’t about doing everything. it’s about doing the right things, in the right order.
Introducing Lucy AI —Your Dream Marketing Co-founder.
The weight of being a founder is Heavy.
Every decision, every risk, every uncertainty falls on your shoulders.
You're not just building a business.
You're carrying the dreams, hopes, and fears of yourself, your team, and everyone else rooting in your corner. It's exhausting, emotionally draining, and often feels like a lonely journey.
But what if you didn't have to carry it all alone?
What if you had a trusted partner who could help share the load, offer guidance, and provide clarity in the chaos?
That's where Lucy comes in—Her Brand & Co’s AI-powered marketing mentor built on 10+ years of Their programming.
Lucy provides you with:
✅ Expert Guidance & personalized marketing advice tailored to your unique business so you can make informed decisions and avoid costly marketing mistakes.
✅ Empathetic and non-judgmental strategic support to help you navigate the emotional ups and downs of marketing your businesses so you can stay focused and motivated.
✅ Strategic clarity and a clear understanding of your marketing priorities with a step-by-step plan to achieve your goals so you can stop feeling overwhelmed and start seeing real results.
With Lucy by your side, you'll feel more grounded, confident, and in control of your marketing decisions.
Ready to share the Mental load?
Cultivator startups are invited to participate in Lucy’s BETA program. Sign up for Lucy and get instant access to expert, on-demand marketing guidance and strategic clarity.
She’s the marketing co-founder you’ve always wanted.
💥 BONUS: Cultivator startups will receive an exclusive 30% off their first month’s subscription + unlock a complimentary coaching call with Her Brand & Co’s co-founder, Jessica Korthuis.
Select Your Path
☆
Select Your Path ☆
Free forever. No credit card required.
Focused on learning.
where you can access high-quality tools and training without pressure, cost, or overwhelm.
Includes:
✔ Foundational marketing strategy lessons designed specifically for solo founders.
✔ Monthly tips & updates to help you stay focused on the real necessities.
Use code: UBCULTIVATOR for 30% off your first month.
Focused on growing.
Gives you a reliable marketing co-founder & growth advisor to help guide your next growth with clarity and confidence.
Includes:
✔ Exclusive invites to monthly, live marketing programming focused on sales and revenue.
✔ Lucy — your on-call, dream marketing co-founder, sounding board, and growth advisor that asks the hard questions and learns your business inside and out.
✔ Priority access to Office Hours at discounted, Boardroom rates with our team of marketing experts. (Book personalized help whenever you need to go deeper.)
✔ 10% discount on all items in The Shop.
Real Founders. Real Results.
-
![photo of janice wong]()
“I joined Her Brand & Co. when i was super confused about how to get my message across. Now, my customers understand exactly what we do & I’m 100x more confident in my business—this platform has helped to finally slay my marketing anxiety dragon!”
Janice Wong, BeCeBe Cloth
-
![photo of kerry farris]()
“after leaving a 20-year career in corporate textiles, I finally made the jump & started my own textile business. I’ve done every class with her brand & Co. and our sales are beyond our wildest expectations.”
Kerry Farris, Once Again Home Co.
-
![photo of terrisa duenas]()
“this is all that i thought it would be and 10x more. i didn’t know how to make the connection between my idea and taking it to market. her brand & co’s education and program is like no other platform I subsribe to.”
Terrisa Duenas, ESTE Leverage
-
![photo of april roy]()
"I didn't know that marketing and sales were so closely related. I was all over the place because I didn't know how to break down the bigger goal. we landed the world games because of what you taught me about outreach and following up!! there is not better learning than the hands-on learning we get at HBC."
April Roy, FemPaq
-
![photo of cindy trice]()
Literally the best thing you'll ever spend money on. I've never seen marketing broken down like this before, and I'm on my 3rd business!
Cindy Trice, Relief Rover (acq. by Hound)
-
![photo of dr. donyale grisson]()
"You're all are so good at this. I really appreciate your expertise, transparency, and passion. I really like the lean methodology infusion!
Dr. Donyale Grisson, Journey Consulting Group
Beloved & trusted by some of the best in the business
Marketing That Meets You Where You Are.
Here’s a glimpse of what you’ll unlock the moment you create your free account.
You’ll find expert-led classes on the real marketing challenges that trip up most founders—things like generating leads, writing emails that convert, building a brand that actually connects, and knowing what to do (and when).
Each lesson is startup-friendly and built to help UB startups take action without spinning your wheels or second-guessing every step.
This Isn’t Passive Content. It’s Real Strategy Driven By Real Results.
This is your place to work on your business with the tools and trainings designed to meet you exactly where you are.
Whether you're writing your first welcome email or figuring out how to price your offer, our expert-led sessions focus on one clear outcome at a time to help you move forward with confidence.
More about Her Brand & Co.
Est. 2016 | acquired. 2024
Envisioned and mapped by Jessica Korthuis, Her Brand & Co’s Co-founder, without funding, customers, a team, or a playbook, Jess had a laptop, a newborn, lessons from her first business (a branding agency), and a deep belief that marketing didn’t need to be confusing or exclusive to be effective.
Over the years', HBC has leaned into its vision to democratize marketing education to everyone who needs it by building a trusted & beloved platform with a collective impact of helping to educate over 10K founders.
HBC was acquired in 2024 by Full Tilt, a marketing communications agency, and Jess still leads growth under Full Tilt’s portfolio.
FAQs
-
If you’re a founder who feels overwhelmed with marketing or you’re not seeing a return on your marketing efforts, AND you’re ready to do the work and come to class…Yes! HBC founders span every niche and type of business from consultants, to creatives, coaches, to varied product brands across categories.
If you're not ready for a long-term commitment, join us as a Monthly Subscriber and cancel at any time.
This is exactly what I need… the marketing roadmap for MY business → -
On the free platform, you’ll get access to amazing marketing workshops and resources, as well as monthly marketing tips and best practices delivered to your inbox.
For The Boardroom (Lucy AI), you’ll get exclusively monthly invitations to live programming sessions, plus access to Lucy, HBC’s AI-powered CMO trained on 10+ years of Her Brand & Co. proprietary educational programs and methodologies. Lucy is your very own on-call marketing mentor, sounding board, and growth advisor that learns your business inside and out. She’s here to help you get unstuck and provide expert guidance whenever you need her.
I’m sold, I need ALL of those things. → -
Are you a fierce advocate for women-owned businesses, and do you want to see female founders succeed? Then we encourage you to join!
The truth is, we need all voices at the table to propel women towards greater success. If you’re one of the good ones, you’re welcome here.
-
We’re really(really) sorry, and we’ve seen it time and time again. Many founders have come to Her Brand & Co. with horror stories of bad marketing. You’re not the first, and it’s not your fault. That’s exactly why we offer a free plan to get started—so you can experience our knowledge for yourself.
That’s also why we offer a monthly subscription, you can cancel at any time if you think we’re not a good fit for you.