The Beginnings.

Est. 2016 | acquired. 2024

Her Brand & Co. started in 2016 with a simple, persistent idea—that women could build great businesses on their own terms if they just knew how to get the marketing right.

This is our story of what we built, and where we’re going next.

Envisioned and mapped by Jessica Korthuis, HBC’s Co-founder, she didn’t have funding, customers, a team, or a playbook. She had a laptop, a newborn, lessons from her first business (a branding agency), and a deep belief that marketing didn’t need to be confusing or exclusive to be effective.
What started as a solo consultancy because something bigger: a voice, and a movement for doing business differently.
In 2020, Jess partnered with the brilliant and bold Mari Milenkovic—an operations powerhouse with a 10+ career in higher education who helped transform HBC into what it is today.

Together, they rebranded and built educational programs, digital tools, and virtual spaces that served thousands of founders across the globe.

Fully leaning into their combined vision to democratize marketing education to everyone who needs it, they built a trusted & beloved platform with a collective impact of helping to educate over 10K founders.
In 2024, Her Brand & Co. was acquired by Full Tilt—a strategic, values-aligned, women-owned, marketing and communications agency that believed in everything they’d built with a shared vision for the future.

Now backed by the power of the agency, HBC is able to grow in new ways: like launching tech-enabled tools, expanding the content ecosystem, providing expanded support, and reaching more founders than ever before.

What hasn’t changed? Our roots. Our values; and our commitment to helping women market with confidence, clarity, and courage to build businesses that they love.

A new era begins.

Her brand & Co—a full tilt company.

In 2024, Her Brand & Co. entered a new chapter—one rooted in expansion, alignment, and deeper impact. We joined forces with Full Tilt, a strategic marketing and communications agency built for brands with heart and momentum.

fittingly, our next chapter started in a home.

Full Tilt’s headquarters—a 120-year-old house with creaky floors, old charm, and room to grow—felt like more than an office. It felt like walking into new possibility.

Today, Her Brand & Co. lives under the Full Tilt roof, where we continue to provide education and unique support that’s grounded, strategic, and built for the modern founder.

Meet some of our Full tilters.

Full Tilt is full of incredible strategists, creatives, educators, and experts who are just as passionate about women-led businesses as we are.

These are the people supporting Her Brand & Co. on the day-to-day—shaping your experience, building new products, managing communications, and ensuring everything we do is useful and aligned with how your business grows best.

This is your extended team now. And they’re ready to help you grow.

Start Growing

Winner of 20+ industry awards—and counting.

Full Tilt’s award-winning work has been performed for clients including:

Whole Foods Market
Philips Arena
Mom Corps
Popeyes Louisiana Kitchen
Turner Broadcasting System
International Association of Amusement Parks & Attractions (IAAPA)