Marketing Can Feel Impossible For Founders.
It’s because you’re doing all the things.
We are for the women who love their craft, but hate promotion.
Get “done with you” marketing support
“Done with you” marketing support + your very own CMO, Lucy AI™
Marketing Your Business Shouldn’t Feel Like a full time job.
Subscriber Benefits:
✅ Private Office Hours → Bring your overwhelm, ideas, opportunities, deadlines, and confusion to HBC Office Hours where we’ll review, untangle, and you’ll get you the expert personalized support you need.
✅ Real Community & Safe Space → The Grove is our monthly safe haven for founders who are tired of performative entrepreneurship. Join us monthly to be in real community with women who are tired of doing it all.
✅ Accountability → You'll get clear instructions and follow-through you can lean on and build from.
✅ Ongoing Education & Best Practices → Continue to expand and improve your marketing knowledge and confidence with expert-led programming.
Meet Lucy AI™
Built by founders, for founders.
Lucy AI™ is your dedicated marketing mentor and CMO in your pocket. Trained on 10+ years of Her Brand & Co’s proprietary educational content, Lucy helps founders untangle their marketing by ensuring they're investing time and resources in activities that drive real revenue and growth.
Lucy has specialized marketing expertise in:
Content marketing
Sales & lead generation
Brand strategy, voice, and positioning
Customer development
Email marketing
Ecommerce sales
Websites and landing pages
Sales funnels
….and more
Sell more with simpler marketing, say ‘Bye-bye', to generic AI marketing Goop.
Founders are inundated to do more: more content, more ads, more platforms, more funnels. We tell you what to stop. The biggest ROI in your marketing isn't the next thing you add, it's the three things you eliminate. Less chaos leads to more revenue.
Subscribe to her brand & co.
Get 2 months free when you go all-in. Secure your annual plan & save.
Get “done with you” marketing support & ongoing education.
Subscriber Benefits:
✔ Private Office Hours → Bring your overwhelm, ideas, opportunities, deadlines, and confusion to HBC Office Hours where we’ll review, untangle, and you’ll get you the expert personalized support you need.
✔ The Grove Collective → An intimate and trusted space where honesty and vulnerability thrive. This community space is where founders can collectively move through the emotional challenges of marketing and running your business.
✔ Accountability → clear instructions and follow-through you can lean on and build from.
✔ Ongoing Education & Best Practices → Continue to expand and improve your marketing knowledge and confidence with expert-led monthly programming.
✔ Unlimited replays.
✔ Guaranteed access to group support sessions with programming partners.
✔Cancel Anytime.
Get “Done with you” marketing support + your very own CMO, Lucy AI™.
General-purpose AI tools can spit out any kind of content, but they don’t build strategy or understand the nuances of your business. Lucy is your dedicated marketing mentor, sounding board, and growth advisor, combining specialized marketing expertise in content marketing, sales, brand strategy, email marketing, Ecommerce sales, websites and landing pages, sales funnels, and more.
Subscriber Benefits:
Everything in The Lab, plus:
✔ Lucy AI™, trained on 10+ years of Her Brand & Co. proprietary educational content.
✔ Priority access & scheduling to Office Hours with our team of marketing experts.
✔ 10% discount on all marketing templates and resources in The Shop.
With Lucy AI™, you’ll be able to:
✔ Focus on high-impact activities: Lucy helps founders prioritize their marketing efforts, ensuring they're investing time and resources in activities that drive real revenue and growth.
✔ End the guessing game: Lucy helps founders cut through the noise and uncertainty of marketing, providing clear and actionable guidance that helps them make informed decisions.
✔ Confidence in strategic decision-making: Lucy empowers founders to make informed, strategic decisions that drive real results, giving them the confidence to focus on what really matters, growing their business.
✔Cancel Anytime.
Meet Your New Marketing team
Your subscription unlocks exclusive Office Hours with our team so you can connect, ask questions, and get the personalized support you need to grow and market your business. This is just a few of us!
Lisa, CEO of Full Tilt & Acquirer of Her Brand & Co.
Can best help with: Leadership coaching, cashflow, founder mindset support, scaling and growing sustainably.
Jess, Co-founder of Her Brand & Co
Can best help with: Brand strategy, partnerships, sales, email marketing, copywriting, websites and user experience.
Emily, Nerd-in-Residence & Digital Strategy
Can best help with: Social media strategy, digital media trends and best practices, audience engagement & metrics.
Jim, Public Relations & Media Strategy Expert
Can best help with: Public Relations strategies & pitching your unique story to media.
Will, Google Analytics, SEO, Paid Media Expert
Can best help with: All things related to the backend of Google Analytics, pixels, SEO keywords, and Google Tag Manager.
Kerry, Marketing Project Manager
Can best help with: Marketing planning and project management, goal setting & performance tracking, campaign execution strategy.
Loved by all kinds of founders
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“I joined Her Brand & Co. when i was super confused about how to get my message across. Now, my customers understand exactly what we do & I’m 100x more confident in my business—this platform has helped to finally slay my marketing anxiety dragon!”
Janice Wong, BeCeBe Cloth
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“after leaving a 20-year career in corporate textiles, I finally made the jump & started my own textile business. I’ve done every class with her brand & Co. and our sales are beyond our wildest expectations.”
Kerry Farris, Once Again Home Co.
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![photo of terrisa duenas]()
“this is all that i thought it would be and 10x more. i didn’t know how to make the connection between my idea and taking it to market. her brand & co’s education and program is like no other platform I subsribe to.”
Terrisa Duenas, ESTE Leverage
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![photo of april roy]()
"I didn't know that marketing and sales were so closely related. I was all over the place because I didn't know how to break down the bigger goal. we landed the world games because of what you taught me about outreach and following up!! there is no better learning than the hands-on learning we get at HBC."
April Roy, FemPaq
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![photo of cindy trice]()
Literally the best thing you'll ever spend money on. I've never seen marketing broken down like this before, and I'm on my 3rd business!
Cindy Trice, Relief Rover (acq. by Hound)
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"You're all are so good at this. I really appreciate your expertise, transparency, and passion. I really like the lean methodology infusion!
Dr. Donyale Grisson, Journey Consulting Group
Trusted & Featured By
This is In-The-Weeds strategy, not passive content.
Join to get access to world-class marketing education built for women founders, by women founders, and get the personalized expert guidance and support you need to grow easier with simpler marketing.
FAQs
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If you’re a founder who feels overwhelmed with marketing or you’re not seeing a return on your marketing efforts, AND you’re ready to do the work and come to class…Yes! Our founders span every niche and type of business from consultants, to creatives, coaches, to varied product brands across categories.
If you're not ready for a long-term commitment, join us as a Monthly Subscriber and cancel at any time.
This is exactly what I need… the marketing roadmap for MY business → -
In The Lab, you get access to a curriculum that teaches our Marketing Blueprint Method, “The Leap.” (This is a step-by-step curriculum to creating a successful marketing plan built on smart revenue goals, strategies, and tactics). You also get a complete portal of educational resources, PLUS access to monthly LIVE workshops with clear, strategic marketing topics (homework & action items, included). These are recorded and uploaded onto the platform if you miss a session or need to revisit.
On top of that, you’ll get access to private office hours with members of our team for personalized support when you need it.For The Boardroom, you’ll get everything above, PLUS access to Lucy, our AI-powered CMO trained on 10+ years of Her Brand & Co. proprietary educational programs and methodologies. Lucy is your very own on-call marketing mentor, sounding board, and growth advisor that learns your business inside and out. She’s here to help you get unstuck and provide expert guidance whenever you need her.
I’m sold, I need ALL of those things. → -
Are you a fierce advocate for women-owned businesses, and do you want to see female founders succeed? Then we encourage you to join!
The truth is, we need all voices at the table to propel women towards greater success. If you’re one of the good ones, you’re welcome here.
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We’re really(really) sorry, and we’ve seen it time and time again. Many founders have come to Her Brand & Co. with horror stories of bad marketing. You’re not the first, and it’s not your fault. That’s exactly why we offer a free plan to get started—so you can experience our knowledge for yourself.
That’s also why we offer a monthly subscription, you can cancel at any time if you think we’re not a good fit for you.
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That’s the goal! This isn’t just recorded content on a platform—it’s a collection of proven frameworks to help you stop guessing and start building real momentum. Leverage our monthly live sessions, do the work, book time with a human expert when you need it, AND collaborate with your very own, on-call, marketing mentor and growth advisor. If you use the tools, they work.