You’re not doing it wrong—you’re doing it all.
Marketing can feel impossible sometimes, and it’s because you’re doing all the things.
And if you're tired of your marketing not making a dent, it's time to get help.
Choose your path & Grow on your terms.
Get marketing help, accountability, & ongoing education.
Get marketing help + your dream co-founder, Lucy AI™.
Our subscription is the ideal solution for founders who…
want an affordable way to build sales that are sustainable and steady.
With an HBC subscription, you can expect:
✅ Personalized Help & Support → Bring your overwhelm, ideas, opportunities, deadlines, and confusion to HBC Office Hours where we’ll review, untangle, and you’ll get you the expert personalized support you need.
✅ Real Community & Safe Space → Small, trusted rooms where honesty and vulnerability thrive, and where founders can collectively move through the emotional challenges of marketing and running your business.
✅ Accountability → You'll get clear instructions, gentle pressure, and follow-through you can measure.
✅ Ongoing Education & Best Practices → Continue to expand and improve your marketing knowledge and confidence with expert-led programming.
Grow Easier with Simpler, better marketing:
Marketing Fundamentals, Sales Funnels + Leads.
Marketing Fundamentals, Sales Funnels + Leads.
Partnerships, Email + Conversion.
Partnerships, Email + Conversion.
Cold Outreach, Brand Positioning + Revenue.
Cold Outreach, Brand Positioning + Revenue.
Choose Your Plan
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Choose Your Plan ☆
Get 2 months free when you go all-in. Secure your annual plan & save.
Focused on refining.
A steady rhythm of Marketing guidance & Accountability to help you build real momentum.
With The Lab, you’ll get:
✔ Personalized Help & Support → Bring your overwhelm, ideas, and opportunities, to HBC Office Hours (1:1 sessions) where you’ll get the expert personalized support you need.
✔ The Grove Collective → An intimate and trusted space where honesty and vulnerability thrive, and where founders can collectively move through the emotional challenges of marketing and running your business.
✔ Accountability → Clear instructions, gentle pressure, and follow-through you can measure.
✔ Ongoing Education & Best Practices → Continue to expand and improve your marketing knowledge and confidence with expert-led monthly programming.
✔ Unlimited replays.
✔ Guaranteed access to group support sessions with programming partners.
✔ Cancel Anytime.
Focused on growing.
Deeper, on-demand marketing support and a strategic edge without hiring an expensive consultant or full team.
Everything in The Lab, plus:
✔ Lucy AI™, your dream marketing cofounder trained on 10+ years of Her Brand & Co. proprietary educational programs and methodologies. Lucy is your very own marketing mentor, sounding board, and growth advisor that learns your business inside and out.
✔ Priority access & scheduling to Office Hours with our team of marketing experts.
✔ 10% discount on all marketing templates and resources in The Shop.
Lucy AI™ gives you:
✔ Expert guidance & personalized marketing advice tailored to your unique business so you can make informed decisions and avoid costly marketing mistakes.
✔ Empathetic and non-judgmental strategic support to help you navigate the emotional ups and downs of marketing your businesses so you can stay focused and motivated.
✔ Strategic and clear understanding of your marketing priorities with a step-by-step plan to achieve your goals so you can stop feeling overwhelmed and start seeing real results.
✔ Cancel Anytime.
Meet Your New Marketing team
Your subscription unlocks exclusive Office Hours with our team so you can connect, ask questions, and get the personalized support you need to grow and market your business. This is just a few of us!
Lisa, CEO of Full Tilt & Acquirer of Her Brand & Co.
Can best help with: Leadership coaching, cashflow, founder mindset support, scaling and growing sustainably.
Jess, Co-founder of Her Brand & Co & Head of Learning
Can best help with: Brand strategy, partnerships, sales, email marketing, copywriting, websites and user experience.
Emily, Nerd-in-Residence & Digital Strategy
Can best help with: Social media strategy, digital media trends and best practices, audience engagement & metrics.
Jim, Public Relations & Media Strategy Expert
Can best help with: Public Relations strategies & pitching your unique story to media.
Will, Google Analytics, SEO, Paid Media Expert
Can best help with: All things related to the backend of Google Analytics, pixels, SEO keywords, and Google Tag Manager.
Kerry, Marketing Project Manager
Can best help with: Marketing planning and project management, goal setting & performance tracking, campaign execution strategy.
The weight of being a founder is Heavy.
Every decision, every risk, every uncertainty falls on your shoulders.
You're not just building a business.
You're carrying the dreams, hopes, and fears of yourself, your team, and everyone else rooting in your corner. It's exhausting, emotionally draining, and often feels like a lonely journey.
But what if you didn't have to carry it all alone?
What if you had a trusted partner who could help share the load, offer guidance, and provide clarity in the chaos?
With Lucy by your side, you'll feel more grounded, confident, and in control of your marketing decisions.
Sign up for Lucy and get instant access to personalized marketing guidance, support, and strategic clarity.
Lucy AI™ is the marketing co-founder you’ve always wanted.
That's where Lucy comes in—our AI-powered marketing mentor built on 10+ years of HBC programming & knowledge.
backed by results.
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![photo of janice wong]()
“I joined Her Brand & Co. when i was super confused about how to get my message across. Now, my customers understand exactly what we do & I’m 100x more confident in my business—this platform has helped to finally slay my marketing anxiety dragon!”
Janice Wong, BeCeBe Cloth
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“after leaving a 20-year career in corporate textiles, I finally made the jump & started my own textile business. I’ve done every class with her brand & Co. and our sales are beyond our wildest expectations.”
Kerry Farris, Once Again Home Co.
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![photo of terrisa duenas]()
“this is all that i thought it would be and 10x more. i didn’t know how to make the connection between my idea and taking it to market. her brand & co’s education and program is like no other platform I subsribe to.”
Terrisa Duenas, ESTE Leverage
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![photo of april roy]()
"I didn't know that marketing and sales were so closely related. I was all over the place because I didn't know how to break down the bigger goal. we landed the world games because of what you taught me about outreach and following up!! there is not better learning than the hands-on learning we get at HBC."
April Roy, FemPaq
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![photo of cindy trice]()
Literally the best thing you'll ever spend money on. I've never seen marketing broken down like this before, and I'm on my 3rd business!
Cindy Trice, Relief Rover (acq. by Hound)
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![photo of dr. donyale grisson]()
"You're all are so good at this. I really appreciate your expertise, transparency, and passion. I really like the lean methodology infusion!
Dr. Donyale Grisson, Journey Consulting Group
Beloved & trusted by some of the best in the business
A subscription that works as hard as you do.
Here’s a glimpse of what you’ll unlock the moment you join.
Each class on our platform is focused on a specific, high-impact marketing topic—designed for the real challenges product and service-based founders face every day.
And if you’re unsure what to do next? Book time during Office Hours for dedicated support.
This is live strategy, not passive content.
Join to work on the exact part of your marketing that matters right now—with live expert guidance, focused topics, and real-time support.
FAQs
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If you’re a founder who feels overwhelmed with marketing or you’re not seeing a return on your marketing efforts, AND you’re ready to do the work and come to class…Yes! Our founders span every niche and type of business from consultants, to creatives, coaches, to varied product brands across categories.
If you're not ready for a long-term commitment, join us as a Monthly Subscriber and cancel at any time.
This is exactly what I need… the marketing roadmap for MY business → -
In The Lab, you get access to a curriculum that teaches our Marketing Blueprint Method, “The Leap.” (This is a step-by-step curriculum to creating a successful marketing plan built on smart revenue goals, strategies, and tactics). You also get a complete portal of educational resources, PLUS access to monthly LIVE workshops with clear, strategic marketing topics (homework & action items, included). These are recorded and uploaded onto the platform if you miss a session or need to revisit.
On top of that, you’ll get access to private office hours with members of our team for personalized support when you need it.For The Boardroom, you’ll get everything above, PLUS access to Lucy, our AI-powered CMO trained on 10+ years of Her Brand & Co. proprietary educational programs and methodologies. Lucy is your very own on-call marketing mentor, sounding board, and growth advisor that learns your business inside and out. She’s here to help you get unstuck and provide expert guidance whenever you need her.
I’m sold, I need ALL of those things. → -
Are you a fierce advocate for women-owned businesses, and do you want to see female founders succeed? Then we encourage you to join!
The truth is, we need all voices at the table to propel women towards greater success. If you’re one of the good ones, you’re welcome here.
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We’re really(really) sorry, and we’ve seen it time and time again. Many founders have come to Her Brand & Co. with horror stories of bad marketing. You’re not the first, and it’s not your fault. That’s exactly why we offer a free plan to get started—so you can experience our knowledge for yourself.
That’s also why we offer a monthly subscription, you can cancel at any time if you think we’re not a good fit for you.
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That’s the goal! This isn’t just recorded content on a platform—it’s a collection of proven frameworks to help you stop guessing and start building real momentum. Leverage our monthly live sessions, do the work, book time with a human expert when you need it, AND collaborate with your very own, on-call, marketing mentor and growth advisor. If you use the tools, they work.