Marketing your business shouldn’t feel like a full time job.

Her Brand & co. Blog

Focus on the fundamentals and sell more with easier, Better marketing.

Building and Segmenting Email Lists That Actually Convert
HBC Team HBC Team

Building and Segmenting Email Lists That Actually Convert

Building & Segmenting Email Lists That Actually Convert

With key findings that are guaranteed to help you build opt-ins that convert and nurture your list through segmenting, our goal for this series is to help founders learn how to build a thriving list, nurture and segment the right way, and boost sales before the end of the year.

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Holiday Marketing Campaign timeline
HBC Team HBC Team

Holiday Marketing Campaign timeline

Holiday Marketing: A Tactical 8-Week Holiday Marketing Timeline for founders

Last year’s Black Friday and Cyber Monday numbers alone combined for $10.8 Billion (with a capital B) in sales!! Talk about a serious Q4 revenue cranker. 🫨

You might think: Oh, so that means Holiday retail is practically low-hanging fruit—minimal effort, no dedication of time required —right? WRONG.

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Holiday Marketing 101
HBC Team HBC Team

Holiday Marketing 101

Holiday Marketing: The Critical 41-Day Window Most Founders Miss.

There’s a reason those sleigh bells pierce your eardrums well before Halloween. 32% of U.S. shoppers plan to start their holiday shopping between July and October – and if you’ve ever wandered into a T.J. Maxx or HomeGoods in September, you know that to be true!

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