You’re not doing it wrong—you’re doing it all.
Built for Product Brands—the makers, sellers, and shippers.
Our subscription paths are built to help you connect, convert, and keep your best customers.
Choose your path & Grow on your terms.
Start free. Stay curious.
Your monthly dose of LIVE expert-led strategy.
Your dream marketing cofounder, Lucy AI™.
You built a product people love.
But now you're buried in logistics, fulfillment, seasonal launches, and somehow—still expected to market like a pro. We’re here to help.
What you’ll get with an HBC subscription?
Marketing structure, Support, & sanity—
tailored for product-based brands.
You’ve joined memberships that made big promises and left you overwhelmed, under-supported— or stuck watching another replay you never finish.
We built Her Brand & Co. to be the opposite of that.
With an HBC subscription, you’ll get clear marketing strategies to help you get in front of customers, tell your story, and move product.
✅ Monthly LIVE programming dedicated to product-based businesses that help you focus on what actually matters right now
✅ A clear roadmap to leads, sales, and revenue (not another content library to drown in)
✅ Personalized, on-demand, marketing support built for founders doing it solo and small businesses who need high-touch support
The weight of being a founder is Heavy.
Every decision, every risk, every uncertainty falls on your shoulders.
You're not just building a business.
You're carrying the dreams, hopes, and fears of yourself, your team, and everyone else rooting in your corner. It's exhausting, emotionally draining, and often feels like a lonely journey.
But what if you didn't have to carry it all alone?
What if you had a trusted partner who could help share the load, offer guidance, and provide clarity in the chaos?
With Lucy, you’ll get:
✅ Expert Guidance & personalized marketing advice tailored to your unique business so you can make informed decisions and avoid costly marketing mistakes.
✅ Empathetic and non-judgmental strategic support to help you navigate the emotional ups and downs of marketing your businesses so you can stay focused and motivated.
✅ Strategic Clarity and a clear understanding of your marketing priorities with a step-by-step plan to achieve your goals so you can stop feeling overwhelmed and start seeing real results.
With Lucy by your side, you'll feel more grounded, confident, and in control of your marketing decisions.
Ready to share the Mental load and get clear With your marketing?
Sign up for Lucy and get instant access to personalized marketing guidance, support, and strategic clarity.
Lucy AI™ is the marketing co-founder you’ve always wanted.
That's where Lucy comes in—our AI-powered marketing mentor built on 10+ years of HBC programming & knowledge.
Did you like this copy? Lucy helped us write it!Choose Your Plan
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Choose Your Plan ☆
Get 2 months free when you go all-in! Secure your annual plan & save.
Focused on learning.
The Hub is where you can access high-quality tools and training without pressure, cost, or overwhelm.
Includes:
✔ Foundational marketing strategy lessons designed specifically for solo founders.
✔ Monthly marketing tips & updates to help you stay focused on the real necessities.
Focused on refining.
A steady rhythm of monthly guidance to help you build momentum.
Perfect for founders who want live accountability, structure, and a trusted place to keep learning and applying at your pace.
Everything in the Hub, plus:
✔ Expert led, monthly LIVE workshops with clear, strategic marketing topics.
✔ A consistent roadmap that builds your skills month-by-month.
✔ Replays + action steps so you can learn at your pace.
✔ Access to Office Hours with our team.
(Pay-as-you-go support, available for when you need an extra set of eyes and expert advice).
✔ Cancel Anytime.
Focused on growing.
Your personalized support system — with a high-touch, high-impact twist.
Perfect for founders who want deeper support, smarter tools, and a strategic edge without hiring an expensive consultant or full team.
Everything in The Lab, plus:
✔ Lucy AI™ — your dream marketing cofounder trained on 10+ years of Her Brand & Co. proprietary educational programs and methodologies. Lucy is your very own marketing mentor, sounding board, and growth advisor that learns your business inside and out.
✔ Priority access to Office Hours at discounted, Boardroom rates with our team of marketing experts. (Book personalized help whenever you need to go deeper.)
✔ 10% discount on all items in The Shop.
✔ Cancel Anytime.
backed by results.
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“I joined Her Brand & Co. when i was super confused about how to get my message across. Now, my customers understand exactly what we do & I’m 100x more confident in my business—this platform has helped to finally slay my marketing anxiety dragon!”
Janice Wong, BeCeBe Cloth
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“after leaving a 20-year career in corporate textiles, I finally made the jump & started my own textile business. I’ve done every class with her brand & Co. and our sales are beyond our wildest expectations.”
Kerry Farris, Once Again Home Co.
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“this is all that i thought it would be and 10x more. i didn’t know how to make the connection between my idea and taking it to market. her brand & co’s education and program is like no other platform I subsribe to.”
Terrisa Duenas, ESTE Leverage
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"I didn't know that marketing and sales were so closely related. I was all over the place because I didn't know how to break down the bigger goal. we landed the world games because of what you taught me about outreach and following up!! there is not better learning than the hands-on learning we get at HBC."
April Roy, FemPaq
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Literally the best thing you'll ever spend money on. I've never seen marketing broken down like this before, and I'm on my 3rd business!
Cindy Trice, Relief Rover (acq. by Hound)
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"You're all are so good at this. I really appreciate your expertise, transparency, and passion. I really like the lean methodology infusion!
Dr. Donyale Grisson, Journey Consulting Group
Beloved & trusted by some of the best in the business
A subscription that works as hard as you do.
Here’s a glimpse of what you’ll unlock the moment you join.
Each class on our platform is focused on a specific, high-impact marketing topic—designed for the real challenges product-based founders face every day.
This is live strategy, not passive content.
Join to work on the exact part of your marketing that matters right now—with live expert guidance, focused topics, and real-time support.
FAQs
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If you’re a founder who feels overwhelmed with marketing or you’re not seeing a return on your marketing efforts, AND you’re ready to do the work and come to class…Yes! Our founders span every niche and type of business from consultants, to creatives, coaches, to varied product brands across categories.
If you're not ready for a long-term commitment, join us as a Monthly Subscriber and cancel at any time.
This is exactly what I need… the marketing roadmap for MY business → -
In The Lab, you get access to a curriculum that teaches our Marketing Blueprint Method, “The Leap.” (This is a step-by-step curriculum to creating a successful marketing plan built on smart revenue goals, strategies, and tactics). You also get a complete portal of educational resources, PLUS access to monthly LIVE workshops with clear, strategic marketing topics (homework & action items, included). These are recorded and uploaded onto the platform if you miss a session or need to revisit.
On top of that, you’ll get exclusive opportunities to purchase monthly private office hours with our members of our team and Jess, co-founder of Her Brand & Co., all in one place.For The Boardroom, you’ll get everything above, PLUS access to Lucy, our AI-powered CMO trained on 10+ years of Her Brand & Co. proprietary educational programs and methodologies. Lucy is yourvery own on-call marketing mentor, sounding board, and growth advisor that learns your business inside and out. She’s here to help you get unstuck and provide expert guidance whenever you need her.
I’m sold, I need ALL of those things. → -
We’re really(really) sorry, and we’ve seen it time and time again. Many founders have come to Her Brand & Co. with horror stories of bad marketing. You’re not the first, and it’s not your fault. That’s exactly why we offer a free plan to get started—so you can experience our knowledge for yourself.
That’s also why we offer a monthly subscription, you can cancel at any time if you think we’re not a good fit for you.
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That’s the goal! This isn’t just recorded content on a platform—it’s a collection of proven frameworks to help you stop guessing and start building real momentum. Leverage our monthly live sessions, do the work, book time with a human expert when you need it, AND collaborate with your very own, on-call, marketing mentor and growth advisor. If you use the tools, they work.