Did you know that women are responsible for more than HALF of all annual spending and retail purchase decisions? Last year alone, that added up to $31.8 trillion (yes, trillion with a T) and up to 80% of global consumer spending. 😮
Our dollars have power. We determine what the world pays attention to.
So this holiday season, put your dollars where it'll really count. Buy from women-owned brands, small businesses, and creators doing meaningful work in their communities.
When we spend this way, we’re not just buying a product. We’re fueling jobs, supporting families, and strengthening the economic backbone of our neighborhoods. Small businesses reinvest locally at far higher rates than big box stores, and women-owned companies are more likely to hire other women, support community causes, and lead with values-driven experiences.
When women invest in small businesses, everyone rises.
🎁 This holiday, we’re collaborating with our friends over at the Women’s Business Enterprise National Council (WBENC) and B Corps to help you put your dollars where they make a difference.
Support WBENC: Shop Women-Owned
Support WBENC: Shop Fair Trade
Support WBENC: Shop Women of Color
Support B-Corp: Shop Social Impact
This season is a great reminder how our choices, dollars, time, and energy shape the world around you. Thanks for being part of our world, 2026 is yours for the taking.
Co-founder, Her Brand & Co.
