From Sign-Up to Sold: High-Converting Welcome Sequence for Product Brands
Did you know that welcome emails have the highest open rates of any type of marketing email at 91%? That’s ~40% higher than the average email!
As you can see, first impressions are critical—especially for product brands where 90% of users will typically get on your list to use a discount on their first purchase. Your welcome sequence is the perfect opportunity to get that first sale!
But here’s the thing—email sequences freak out founders, and we’re here to tell you that you don’t have to be a professional writer or expert salesperson to do this well. You just need the right words and framework to follow for your product. And you’ll find them right here.
This kit includes brainstorming prompts, a flexible email welcome sequence you can customize, and real copy examples to get you started in creating a high-converting welcome sequence. We have designed this template exclusively for product brands to help you sound like you, while nudging your new subscriber toward taking meaningful action.
What You’ll Get:
✓ A flexible, 4-part email welcome sequence designed specifically for product-based businesses
✓ Plug-and-play copy templates with real-world examples to help you write high-converting emails faster
✓ A strategic email flow that moves new subscribers from just browsing to ready to buy
Why You’ll Love It:
✓ Captures interest when it matters most—during the high-intent window when subscribers are most likely to buy
✓ Gives you the exact words to turn browsers into buyers without sounding desperate or pushy
✓ Helps you build trust and momentum from the very first email so you don’t miss your moment!
Did you know that welcome emails have the highest open rates of any type of marketing email at 91%? That’s ~40% higher than the average email!
As you can see, first impressions are critical—especially for product brands where 90% of users will typically get on your list to use a discount on their first purchase. Your welcome sequence is the perfect opportunity to get that first sale!
But here’s the thing—email sequences freak out founders, and we’re here to tell you that you don’t have to be a professional writer or expert salesperson to do this well. You just need the right words and framework to follow for your product. And you’ll find them right here.
This kit includes brainstorming prompts, a flexible email welcome sequence you can customize, and real copy examples to get you started in creating a high-converting welcome sequence. We have designed this template exclusively for product brands to help you sound like you, while nudging your new subscriber toward taking meaningful action.
What You’ll Get:
✓ A flexible, 4-part email welcome sequence designed specifically for product-based businesses
✓ Plug-and-play copy templates with real-world examples to help you write high-converting emails faster
✓ A strategic email flow that moves new subscribers from just browsing to ready to buy
Why You’ll Love It:
✓ Captures interest when it matters most—during the high-intent window when subscribers are most likely to buy
✓ Gives you the exact words to turn browsers into buyers without sounding desperate or pushy
✓ Helps you build trust and momentum from the very first email so you don’t miss your moment!
Did you know that welcome emails have the highest open rates of any type of marketing email at 91%? That’s ~40% higher than the average email!
As you can see, first impressions are critical—especially for product brands where 90% of users will typically get on your list to use a discount on their first purchase. Your welcome sequence is the perfect opportunity to get that first sale!
But here’s the thing—email sequences freak out founders, and we’re here to tell you that you don’t have to be a professional writer or expert salesperson to do this well. You just need the right words and framework to follow for your product. And you’ll find them right here.
This kit includes brainstorming prompts, a flexible email welcome sequence you can customize, and real copy examples to get you started in creating a high-converting welcome sequence. We have designed this template exclusively for product brands to help you sound like you, while nudging your new subscriber toward taking meaningful action.
What You’ll Get:
✓ A flexible, 4-part email welcome sequence designed specifically for product-based businesses
✓ Plug-and-play copy templates with real-world examples to help you write high-converting emails faster
✓ A strategic email flow that moves new subscribers from just browsing to ready to buy
Why You’ll Love It:
✓ Captures interest when it matters most—during the high-intent window when subscribers are most likely to buy
✓ Gives you the exact words to turn browsers into buyers without sounding desperate or pushy
✓ Helps you build trust and momentum from the very first email so you don’t miss your moment!
What’s Included:
This product includes 4 customizable templates and a simple worksheet to ground your welcome sequence strategy with clear goals, defined audience insight, and strong calls-to-action.
Email 1: The ‘Welcome’ and lead magnet delivery
Email 2: Brand story and product value
Email 3: Product highlights & call to action (with incentives!)
Email 4: Last call / urgency email
