
The Her Brand & Co. Blog
The latest isms on marketing and branding for female founders, the She Fails Forward Podcast, and what’s happening with us at Her Brand & Co.

The Entrepreneurship Journey of Belonging & Innovation (Season 2 Ep. 4)
We connect with Anne Cocquyt, CEO and founder of The Guild. She is a recent bestselling author of her book, Dare to Launch, Anne has a wealth of knowledge having come from a tech background working in Germany, Switzerland and other parts of Europe. In this episode, Jess asked her what she would put in a love letter to herself. She takes us through a story of how she launched her very first art business at a Christmas market in Switzerland, thinking her high vibe career and skills from consulting large accounts would translate to entrepreneurship. Spoiler alert, it didn't, not in the way that she thought anyway. We navigate identity and what it means to stay humble along your entrepreneurial journey. We also talk about how to understand what you're good at, find partners for the areas where you struggle, and ultimately, how to rethink setting up your business for an exit. Anne provides super actionable and tactical advice. Listen in, we know you're going to love this episode!

How to Let Go of Perfection & Embrace the Magic of Branding (Season 2 Ep. 3)
We're chatting with Natalie Micale, founder and CEO of Oh Hello, a full digital agency based in the Midwest where she's grown from a tiny team to over 130 people. Natalie is a force to be reckoned with. We personally resonate with her get shit done mindset and fearlessness. On the show, we'll be diving into her early days of building her agency, and some really hard challenges she had to overcome in order to grow. Specifically, her journey of having to recreate herself at certain inflection points in her business. Lastly, we talk about money, how she's actively working to change her money mindset, negotiate high-value projects, and set her agency up for 1 million growth and beyond this year. So without further ado, get inspired and enjoy the show!

Growing, Unlearning and Owning the “Messy Middle” (Season 2 Ep. 2)
We chat with Alex Batdorf, a powerhouse in every aspect of the word. Across her career, Alex has created large-scale tech-forward products and companies focused on helping people step into their power, be their best selves and get shit done. Speaking of… her company Get Sh!t Done is a platform focused on centralizing and curating access to growth and scale resources for female entrepreneurs to have optionality and scale their companies successfully.
In this episode, we wanted to take the conversation back to how Alex became the Alex that we all know and love today. We talk a lot about optionality and how the blanketed template advice given to entrepreneurs is one of the worst things floating around on the internet today. We explore her background growing and scaling as a black woman and how she's working to provide the tools for other marginalized groups to break the systems that hold them down. Alex’s mission is to redefine the narrative of entrepreneurship by helping women mindfully scale companies that have impactful and intentional growth while giving them the power to do it on their own terms. If you know us here at HB&C, you know we are completely here for it! Tune in with us on this powerful conversation.

Her Brand and Co. Teams up with HeyMama to help more moms grow and scale their businesses
Life of a mompreneur….the juggle is real. Did you know….that 1 in 3 women-owned businesses is owned by a mother? That’s ~4.7 million businesses launched, owned and operated by working mothers. Her Brand & Co. is excited to announce its partnership with HeyMama for an exclusive Marketing Mastermind for 20 mompreneurs.