How to Let Go of Perfection & Embrace the Magic of Branding (Season 2 Ep. 3)

Feb 27

Hey there founders, you're in for a special treat with this episode! We're chatting with Natalie Micale, founder and CEO of Oh Hello, a full digital agency based in the Midwest that she's grown from a tiny team to over 130 people. Natalie is a force to be reckoned with. We personally resonate with her get shit done mindset and fearlessness.

On the show, we'll be diving into her early days of building her agency, some really hard challenges she had to overcome in order to grow. Specifically, her journey of having to recreate herself at certain inflection points in her business.

Lastly, we talk about money, how she's actively working to change her money mindset, negotiate high value projects, and set her agency up for 1 million growth and beyond this year. So without further ado, get inspired and enjoy the show!

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What can you expect from this episode:

[2:47-5:12] Natalie shares an overview about her, her previous experience as a TV news anchor and reporter as well as how she jumped from news to digital marketing. She tells us about how seeing a problem in the market of branding led to her building her company, Oh Hello.
[6:31- 11:09] Natalie speaks to early-stage female entrepreneurs about how to start with branding. She shares how we can truly think about branding in a way that feels good for us and something to build a legacy off of. She paints a picture of how founders can start the branding process with examples from her own experiences.
[11:15-15:49] Jess and Natalie highlight the importance of authenticity in your branding in order to truly speak to your target audience. Natalie highlights how creating memorable touchpoints, especially in the early stages, will always go a long way.
[15:55- 21:09] We get into Natalie’s current super-growth stage of her business and how she maintains the culture and personality of Oh Hello. She brings up the importance of follow-up, communication, and building relationships together as a whole company. She speaks about her transition from being a doer to being a leader.
[21:26-29:37] Natalie brings us back to her 5-year journey about the challenges she experienced and how she worked through them to get to where Oh Hello is today. She talks about times of uncertainty and how she overcame her failing forward moments. Natalie gives such great advice to female founders on the beauty of letting go of perfection and just going for it!
[30:40-42:21] Natalie shares her shedding of identities as a woman running a high-growth agency. She also talks about how that transfers over to this next evolution of Oh Hello. Lastly, we talk about the topic of sales, wealth building, and reframing how we see financials as women.