
The Her Brand & Co. Blog
The latest isms on marketing and branding for female founders, the She Fails Forward Podcast, and what’s happening with us at Her Brand & Co.

The Sea of the Unknown, COVID Pivots & Saving the Planet One Shoe at a Time (Season 1 Ep. 8)
Kara talks about how as a train commuter, she will go through two to three pairs of shoes a day, depending on the day. As a result, she had an idea to find a way to modify her existing shoes as she moved around the city from day to night. She created and patented the world’s first shoe line with instant heel and toe customization. Kara also talks about her lessons learned in manufacturing and production, how a meeting with Daymond John from Shark Tank changed her career, and the heartbreak she is currently processing as she ends her relationship with her co-founder and longtime friend.

Using Your Brand for Purpose & Systemic Change (Season 1 Ep. 7)
Chenny invites us into the world of her company, Got Care, and their mission to completely revolutionize how the world services and treats home care. Chenny has since gone on to generate millions in revenue and recently closed a fundraising round to scale the growth of her platform. Hear how Chenny is changing the game by using her brand to create systemic change from within and ultimately what it means to have a point of view to stick up for your brand’s beliefs.

Learning Lessons from 3x Entrepreneur & Chief Entreprenista (Season 1 Ep. 6)
Stephanie shares her beginnings of entrepreneurship as she and her co-founder bootstrapped their first business venture, Socialfly. She dives in with us about what it has been like to run a full service agency and pivot to run a high growth tech company that has acquired 50,000 users onto the platform. Tune in to hear Stephanie bring such great inspiration with her story dedicated to building community and supporting women founders and leaders.

The Brand Iconography of HB&C: And the Five Traits of Elephant Leadership
Elephant herds are led by an alpha-female, a matriarch, and she is not chosen by her ability to be the most aggressive or assertive. She is chosen by the group, collectively, because of her ability to demonstrate leadership through her wisdom, strength and extraordinary skills in problem solving, social intelligence, openness, ability to communicate, decisiveness, patience, confidence, and compassion.