Using Your Brand for Purpose & Systemic Change (Season 1 Ep. 7)
On this episode we discuss with Chenny Xia, CEO of Got Care, about how she made the best out of her skills and circumstances to start her entrepreneurship journey. She walks us through the trial and errors that Chenny and her team have faced as well as the successful decisions they have made united as a team. She invites us into the world of her company, Got Care, and their mission to completely revolutionize how the world services and treats home care. Chenny has since gone on to generate millions in revenue and recently closed a fundraising round to scale the growth of her platform. Hear how Chenny is changing the game by using her brand to create systemic change from within and ultimately what it means to have a point of view to stick up for your brand’s beliefs.
What can you expect from this episode:
Chenny shares with us on how she utilized her design skills and stumbled into entrepreneurship that brought her to want to show up differently and go by her own rules starting out as a consultant. [3:56]
She dives in with how she pivoted from consultancy to healthcare and leveraged her relationships around her to create Got Care. [8:41]
Chenny describes the big systemic challenges she has seen within healthcare and how her company is solving these problems when it comes to home care and society’s daily needs. [16:26]
How Chenny and her team shied away from having a scarcity mindset and how they evolved with their marketing efforts for their business. [18:10]
We talk with Chenny about what was learned along the way with her team and the why behind their revenue goals. Chenny shares the value of having strong partnerships with diverse strengths to scale the business. [25:03]
Chenny walks us through the first failures of Got Care. She also shines light on the importance of understanding your core customers and having a deep relationship with them to ebb and flow in order to make your business even better to solve the problem. [30:49]
Recommended resources in this episode:
Favorite book – Calling in “The One”
Favorite productivity hack – Timeboxing