Summer marketing and branding strategies offer businesses the opportunity to increase visibility, engage with customers on an emotional level, and align their brand with the season's relevance. By tapping into the positive associations people have with summer, businesses can create a deeper connection with their target audience, stand out from competitors, and ultimately boost sales by capitalizing on customers' increased willingness to spend during this time of the year.

Last month we focused on Mid-Funnel Marketing in our live mentoring session and we are bringing you a piece of what we covered!

Nurturing tends to be the hardest and take the longest in the marketing process, depending on where your customers are in their readiness to buy. Nurturing leads in the marketing funnel involves developing relationships with potential customers and guiding them through the buying process. Here are some ways to effectively nurture leads in the marketing funnel.

I quit my job a year ago to travel the world and this is what I've learned.

(well the list goes on, but these apply to marketing too!)

It's been a little over 1 year since I left my full time job to work on HB&C full time and travel and I honestly can't believe it! Just in the past 12 months, I've been to 10 countries, at least twice as many cities and AirBnB's, I've searched for routine everywhere I've been, and learned so much along the way.

Life and travel are full of marketing lessons. Here are some that I've learned throughout this journey that you can apply today in your marketing strategy.