How to Optimize your Website for Conversion

You spend countless hours with a designer, a developer, your friend’s favorite copywriter - and TONS of dollars building a new website - Yay! It feels amazing to finally get it done.

But then you notice that you haven’t had an increase in sales, your downloads are pretty much the same, and your life hasn’t radically changed since it went live. This happens to founders all. of. the. time.

So what happened? More often than not, the site wasn’t built with a specific customer journey and conversion strategy in mind. Many founders don’t understand the science behind a website that’s designed to convert viewers into leads, so while their new site is pretty to look at, their sales efforts fall flat.

In this class, we’re going to be going over the science behind building a website with conversion in mind. While there are varied strategies for eCommerce vs. service-driven businesses, there are core principles that every website should follow.

Participants will learn:

  • The basics of website user experience

  • The 10 core sections to every website wireframe

  • How to set your website up for conversion

We also live workshop a few websites and review content in real time - we hope you enjoy this class!

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