In this 90-minute class, taught in partnership with former Googler, Whitney McAniff, we’ll walk you through the basics of setting up your Google Analytics, how to navigate the platform, how to find the reports that matter to you, and show you everything you need to start to dive into some deeper learnings you can glean from your data.

You will walk away with a step by step guide for a successful start in Google Analytics!

Participants will learn:

• The ABC's of Google Analytics

• How to set up custom reports

• How to find unique data that matters to your business

You’ll also hear live discussions and founder scenarios of how to leverage the best parts of Google Analytics!