
The Her Brand & Co. Blog
The latest isms on marketing and branding for female founders, the She Fails Forward Podcast, and what’s happening with us at Her Brand & Co.

Our Story, Failing Forward Moments & Where to Next (Season 1 Ep. 1)
Jess & Mari share their stories about their backgrounds, their passions, their careers, which ultimately have all led up to this moment.

Stand Out With Color Theory Marketing
Color plays a huge role in building your business’s identity and marketing to consumers. Choose the right colors to send the right message and build a memorable brand with color theory marketing!

Importance of a Competitive Positioning Strategy
Carve out market space for your business with a competitive positioning strategy that will help you stand out and convince customers to choose you among your competitors.

How to Become a Micro Influencer
Micro influencers change how consumers interact with the marketplace, motivate people to achieve their goals, and provide a new lens to see the world. It’s a fun way to earn income from brands you love and want to promote through social media. You can learn how to become a micro influencer—and it’s easier than you think. Women and moms make great micro influencers because you wear so many hats and have a built-in audience for your interests.