The Her Brand & Co. Blog
The latest isms on marketing and branding for female founders, the She Fails Forward Podcast, and what’s happening with us at Her Brand & Co.
Co-founder Adventures & Finding Solutions for Moms Everywhere (Season 2 Ep. 5)
Welcome to our first double date! This episode is very serendipitous on many levels. Mari and Jess chat with Nell and Stephanie, co-founders of Kibou, a fanny pack designed to be the deliberately minimal diaper bag. Hear from two co-founders living on different continents having not been in business together before, creating products specifically designed with their unique problems of their customers in mind. In this episode, Nell and Stephanie share their story of why they started Kibou and the challenges that Nell personally faced when wearing her baby and managing all of the things you need when you have a little kids. We talk a lot about simply not knowing what you don't know and how being open and honest with your knowledge gaps are truly the best way to grow forward. We also get into how they surpassed their crowdfunding goal and some tactics that they use to successfully fund their campaign, which in turn solidify their product market fit and viability for their bag. We talk about being afraid to not share your idea so that others don't steal it out from underneath you, something we know many of our founders here at HB&C struggle with. Don't worry, if you're not a mom to a human child, but have a fur baby, this episode is for you too. Tune in and come along on our female founder double date!
The Entrepreneurship Journey of Belonging & Innovation (Season 2 Ep. 4)
We connect with Anne Cocquyt, CEO and founder of The Guild. She is a recent bestselling author of her book, Dare to Launch, Anne has a wealth of knowledge having come from a tech background working in Germany, Switzerland and other parts of Europe. In this episode, Jess asked her what she would put in a love letter to herself. She takes us through a story of how she launched her very first art business at a Christmas market in Switzerland, thinking her high vibe career and skills from consulting large accounts would translate to entrepreneurship. Spoiler alert, it didn't, not in the way that she thought anyway. We navigate identity and what it means to stay humble along your entrepreneurial journey. We also talk about how to understand what you're good at, find partners for the areas where you struggle, and ultimately, how to rethink setting up your business for an exit. Anne provides super actionable and tactical advice. Listen in, we know you're going to love this episode!
How to Let Go of Perfection & Embrace the Magic of Branding (Season 2 Ep. 3)
We're chatting with Natalie Micale, founder and CEO of Oh Hello, a full digital agency based in the Midwest where she's grown from a tiny team to over 130 people. Natalie is a force to be reckoned with. We personally resonate with her get shit done mindset and fearlessness. On the show, we'll be diving into her early days of building her agency, and some really hard challenges she had to overcome in order to grow. Specifically, her journey of having to recreate herself at certain inflection points in her business. Lastly, we talk about money, how she's actively working to change her money mindset, negotiate high-value projects, and set her agency up for 1 million growth and beyond this year. So without further ado, get inspired and enjoy the show!
Growing, Unlearning and Owning the “Messy Middle” (Season 2 Ep. 2)
We chat with Alex Batdorf, a powerhouse in every aspect of the word. Across her career, Alex has created large-scale tech-forward products and companies focused on helping people step into their power, be their best selves and get shit done. Speaking of… her company Get Sh!t Done is a platform focused on centralizing and curating access to growth and scale resources for female entrepreneurs to have optionality and scale their companies successfully.
In this episode, we wanted to take the conversation back to how Alex became the Alex that we all know and love today. We talk a lot about optionality and how the blanketed template advice given to entrepreneurs is one of the worst things floating around on the internet today. We explore her background growing and scaling as a black woman and how she's working to provide the tools for other marginalized groups to break the systems that hold them down. Alex’s mission is to redefine the narrative of entrepreneurship by helping women mindfully scale companies that have impactful and intentional growth while giving them the power to do it on their own terms. If you know us here at HB&C, you know we are completely here for it! Tune in with us on this powerful conversation.