Perks and Planning to be a Mom Boss. Mom boss life is unique with its own set of challenges, but you’ve got this. When you’re a mom and a business owner, you have to balance family life with work, it’s a little crazy but it’s all worth it! At Her Brand & Co., we’re here to help you get the most out of being a mom boss

There’s an interesting phenomena recently in highlighting the soft skills and the incredible talents moms bring to the workforce and to entrepreneurship. (I mean, why has it taken so long? But that’s a question for another day!) Have you considered created a stay-at-home business as a working mom? If so, becoming a business owner might be easier than you think.

Now is the time to take advantage of the digital world to brand yourself and to be socially aware. Being an influencer or an expert in influencer marketing is a great way to raise awareness among a target audience. Social Media Today even states that “ influencer marketing should be an active tactic in your social media marketing to increase brand awareness, get your content in front of fresh eyeballs, and generate new leads for your sales funnel.”