On sport lessons for entrepreneurship, brand stories, & moving on (Season 1 Ep. 10)
We chat with Stacy Bernstein, co-founder of All Better Co. a mom of three, three time entrepreneur, former professional athlete and an all around amazing human being. Stacy and Jess geek out over our long soccer careers and we bring it full circle to highlight how playing competitive sports has shaped us into the leaders and business owners that we are today. In this episode, Stacy shares with us her journey to building and closing two businesses that she loved, yet chose to walk away from because it didn't align with the life she was living at the time, a hard and important decision for any founder to make. We chat about how her current company, All Better Co., is positioned to be a huge category disrupter. We chat about brand storytelling and why it's critical for launch and for growth and the fact that you can and most likely will go through several lifetimes of entrepreneurship throughout your career. And lastly, we end on words of advice and some wisdom, encouraging you to ultimately build a business around doing something that you really love.
What can you expect from this episode:
Stacy shares her background in playing professional soccer, coaching the number one soccer team in Los Angeles, and how the sport shaped so much of her entrepreneurship framework in leadership and resilience. [5:49]
We hear about how she encourages her children to find their passion(s) early in life. [11:29]
Mari and Stacy chat about the importance of taking risks and how that shapes us as entrepreneurs. [14:41]
Stacy shares her journey working for a professional sports team, being burnt out and opening a gift store, getting her MBA in real life in the process, then making the hard decision to walk away from that business 10 years later. [15:33]
She dives deeper into the WHY behind the decision of closing her retail store. [19:43]
Jess & Stacy chat about building intentional businesses that are in line with the life you want to lead. [22:41]
Stacy shares her second business, a successful experiential marketing agency she owned for 7 years, and the process of deciding to move on from that business when her third child was a newborn. [27:48]
We hear all about her third and newest business, All Better Co., the story behind the product, and the importance of successfully conveying your brand story. [30:11]
She tells us all the details on what to focus on when working with a brand agency, how much we can expect to spend when you engage with an agency, and how to leverage entrepreneurship groups to find amazing agencies to work with. [34:19]
Stacy shares actual numbers of their investment with the agency, and then having to painfully leave that sum on the table when the branding wasn’t hitting the mark. [37:08]
We chat about the benefits of partners and advisors when making hard decisions. [41:42}
She tells us exactly what to look for in an agency and important questions to ask before engaging with them. [45:19]
Stacy talks about where her company is now and the future plans for her and her growing business. [50:54]
Recommended resources in this episode:
Where can you find Stacy & All Better Co.:
IG//FB @getallbetter