Finding Your Go-to-Market Strategy & The Journey to Global Expansion (Season 1 Ep. 9)
Today, we’re chatting with Nita Tandon, founder and CEO of DALCINI™ Stainless, an award winning brand of sustainable, durable, and chemical free housewares. On the show, Nita walks us through the early days of the grind, her experience finding a manufacturer who had the same type of values as she did and why that deeply matters to her even today. We talk about her early adopters, those first loyal customers, which have been the stepping stone for her global expansion. She tells us how she leaned into the practicality and usefulness of her product. Above all, we discuss how she’s creating a new paradigm for doing business building success based on her own vision, and that of her stakeholders, which is ultimately her family. She shares how winning huge media changed her business, the power of intuition, the universe and dreaming bigger. We know you’re just going to absolutely love this episode. Tune in with us on this inspiring conversation that is truly a breath of fresh air for early stage founders.
What can you expect from this episode:
Nita tells us how she fell into entrepreneurship with her pharmaceutical background and the meaning behind creating DALCINI™ Stainless. [2:27]
We hear about the time and research Nita took to find the right manufacturer for her business, whom she still works with 7 years later. [5:08]
She talks about her early learnings in manufacturing and how true partnership really had her back when navigating through the start of her business.[9:07]
Nita shares how and when she realized she had product market fit and that there was traction in what she was building. .[13:00]
She breaks down her product design experience, the practicality of her design thinking, and assumptions she made at the beginning that attracted her early adopters. [18:01]
Nita gives some pointers and ideas for those who are thinking about what their paradigm looks like when launching their business. [23:46]
She shares how her vision blossomed in stages and how her openness to new opportunities got her to dream bigger. Nita also talks about how she gained huge media exposure from Good Morning America. [28:47]
Nita talks about where her company is now and the future plans for her and her growing business. [37:20]
Where can you find Nita
Instagram – @dalcinistainless