The Power of Personality Brand and the Beauty of Leaning into Yourself (Season 2 Ep. 1)
We are taking you on a fun ride with Danielle Hughes! She is the founder of More Than Words Marketing, a consultancy that focuses on helping founders and brands create, launch, and lean into their "Personality Brand". She dives into how impactful it is to have a "Personality Brand" and the importance of leading with your why as a founder.
Danielle has been called a wordsmith, a magician, a copywriting extraordinaire, a lifesaver, and a total badass! She shares with us her full circle moment regarding one of her biggest failures and how leaning into herself has opened up doors she never could have imagined.
Jess and Danielle talk a lot about the ways in which founders can weave themselves into their businesses without having to post last night's dinner or intimate details of your life that you would rather keep private. Danielle talks about the ways in which you can write your own unique story, keep your autonomy as a business owner and so much more!
What can you expect from this episode:
Danielle shares with us the start of her career after she got her degree in design where she discovered her love for writing. She dives into how she went into ad sales and marketing for television where she worked on ABC daytime, The View, and Discovery Channel for many years. She also breaks down her role in marketing copywriting specifically and how that then translated into working for a small agency. [5:22 - 10:43]
The More Than Words founder tells us how she knew writing was what she really loved and how she turned that love into a sellable and marketable skill. She goes into how she helps founders communicate their why and how impactful it is to lead with your story. [11:00 - 18:11]
Danielle gets into one of her biggest failing forward moments and how it also became a full circle moment. She shares that she was resistant for so long to niche down until she got inspired to use the way she positions her services as her niche. She sheds light in the beauty of leaning into yourself and showing up as your own first client. [18:20 - 22:59]
Jess and Danielle speak out about normalizing the fact that we all don’t need to be available all of the time and the importance of boundaries in your business. Danielle then gets into what she knows best and that is personality brand. “The power of words and the power of just being human.” [24:38 - 33:36]
You get to hear from Danielle on how to approach “Personality Brand” as well as tactics and frameworks to keep in mind when starting this particular process as a founder. She provides great insight on how to start this journey to build better connections and trust within your audience. [34:08 - 40:47]