Quality content in the right spaces will give you the influence you’re looking for. Social media engagement is crucial to your brand. But with so many factors to consider, it can be a challenge to know what to focus on and how to begin. Choosing platforms, cultivating a profile, and connecting with customers are good […]
All hail leveraging the power of personal connection! Understanding the importance of social media is crucial in today’s small business environment. These platforms have become essential tools for any digital marketing plan. A savvy social media strategy for small businesses can help you increase brand awareness, boost inbound traffic, and improve SEO. Staying active and […]
I remember creating the brand for Sohuis like it was yesterday. My husband and I were driving to breakfast with my oldest daughter, who was a brand new baby at the time, and I was itching to embark on my 2nd entrepreneurial journey. My first jump into entrepreneurship was rather unconventional (I share that entire […]
A strategic marketing plan is key to the success of any business. What is strategic marketing? Broadly speaking, strategic marketing involves using informed strategies to enhance your marketing plan. Employing an effective strategy requires shrewd decision-making based on crucial components of your business. This is revealed in a SWOT analysis and key target demographic information. […]
When it comes to marketing, careful planning makes the difference between success or failure. Tactical marketing is determining the detailed activities that will fulfill your marketing plan, like choosing ad channels, writing email copy, creating timelines, and setting a budget. These marketing tactics are tailored to help your business reach its strategic goals. After you […]
Marketing is more than a buzzword, it’s the lifeline to a successful business. You’ve got a great business idea. You’re ready to launch. But wait. Have you developed a plan on how much money to spend on marketing your business? A hard truth to know is that without marketing, your customers can’t find you. It’s […]
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