Embrace Inbound Email Marketing: The Secret to Connecting with Your Audience
Did you know that email marketing drives an average of $36 for every $1 you spend on this strategy? That’s a 3,600% ROI - Higher than all other channels combined! Did you also know that 99% of email users check their inbox every day, some upwards of 20 times a day?! It’s safe to say friends, if you’re not leveraging email the right way, your business is missing out on a huge opportunity.
If you're a women-owned business stepping into the world of marketing, get ready to unlock a strategy that's not just powerful, but tailor-made for you. We're diving into the magic of inbound marketing, focusing on email marketing as your ultimate tool to foster genuine connections with your tribe and loyal customers.
In this blog, we will break down how to unlock the power of email marketing and how it can revolutionize your brand’s relationship with your audience. You can find a full class on this topic, Inbox Impact: Unleashing the Power of Email Marketing, on the Her Brand & Co. platform for FREE by creating your account here! Now let’s dive into how you can make your mark with inbound email marketing.
Understanding Inbound Email Marketing
Imagine a world where customers willingly gravitate toward your brand instead of you chasing after them. That’s the essence of inbound marketing, a strategy that aims to attract, engage, and delight customers through valuable content and meaningful interactions. Email marketing, when harnessed as an inbound tool, becomes a conduit for building lasting connections with your audience.
So, let's break down how this approach, when applied with an inbound mindset, can redefine your brand's relationship with its audience and take your business to new heights.
1. Welcoming Customers In, Instead of Shouting Out
Inbound email marketing lies in the simple, yet profound, concept of drawing customers in rather than bombarding them with unsolicited messages.Think about the last time you received an email from an unfamiliar sender. Chances are, you quickly scanned it and hit the delete button. Inbound email marketing flips the script by focusing on opt-in engagement. It's about creating a space where your tribe chooses to be part of your journey. How? Through lead magnets and other opt-ins, those irresistible offers like free guides or exclusive discounts that make your audience excited to share their email addresses. It's like they're saying, "Yes, I want to be part of your world!"
2. Quality Over Quantity: Your Dream Team
Consider your email list as a treasure trove of potential. However, the true worth lies not in its size, but in the quality of its constituents. Inbound email marketing ensures that the individuals on your list are genuinely interested in what your brand has to offer. They've willingly signed up to receive communications, indicating a certain level of engagement. This leads to higher open rates, increased click-through rates, and ultimately, more conversions. Quality over quantity takes center stage in the inbound approach!
3. The Inbound Flywheel Model: A Roadmap to Success
Imagine your email marketing efforts as a guided journey by the InBound Flywheel Model, from our friends over at HubSpot. This model revolves around three core principles:
Attract: This is the starting point. Offer lead magnets that align with your audience's needs and desires. These incentives draw them into your brand's orbit.
Engage: Once you've captured their attention, maintain it. Craft compelling email content that keeps them engaged and eager for your next message. Provide value, share insights, and tell stories that resonate.
Delight: Delivering on your promises is pivotal. If you've promised monthly updates, exclusive access, or special offers, ensure you follow through. We know this sounds simple, but it gets overlooked and it matters! Delighting your audience cements their trust and loyalty.
Learn more by watching our CEO and Co-founder, Jessica Korthuis, talk through this model in more depth, just create your free account here to access this class!
Your Path to Connection and Impact
Email marketing, when embraced as an inbound strategy, transforms from a mere communication tool to a dynamic relationship builder. By aligning with the principles of inbound marketing, you're not just sending emails - you're crafting meaningful experiences that resonate with your audience.
Meaningful experiences = increased trust, and increased trust = increased customer acquisition and customer retention. What do you say? Are you ready to leverage email marketing as an inbound strategy?
Dive into more details on how to leverage email marketing and more with our masterclass, Inbox Impact: Unleashing the Power of Email Marketing. Create your free account and have the Her Brand & Co. marketing educational platform at your fingertips.
