The Lucy Lab Marketing Accelerator

This is a self paced version of our flagship program we created to help you build a brand that STICKS & resonates with your ideal buyer.

If you’re looking for customer clarity, need help figuring out who your people are and how to reach them, then this program is for you.

Do you feel stuck and confused because you’re missing brand clarity?

Are you wasting money on marketing that doesn’t “work”?

If so… then you may have to take a step back in your business to make giant leaps forward.
It’s highly likely you are missing critical, foundational steps that we call – THE FOUR C’s.

Without these, your brand is hanging by a thread.

Program Takeaways.

In the Lucy Lab, you’ll learn our proprietary “4C Curriculum” that teaches the following:

  • 1. Communicate

    How to clearly COMMUNICATE what you do to your audience.

  • 2. Clarity

    How to gain ongoing CLARITY around your brand positioning and differentiation

  • 3. Consistency

    How to create CONSISTENT brand experiences everywhere your product/service shows up

  • 4. Customers

    How to find and target the CUSTOMERS who are primed to buy what you’re selling.

We will show you, step-by-step, how to test and validate your ideas, build a brand that sells, and communicate your “why” to your customers.

We’ve replicated this success with hundreds of founders with diverse businesses in every category. The 4 C’s work!

After learning the “4C Framework” you will leave with these guaranteed outcomes:

  • 1. Business Validation

    This is a product/service with a clear offering, customer, and brand.

    There’s no use in building a brand around a broken business. We’ll share tools, tactics and frameworks to help validate your business and ensure you have “product-market fit,” which is a fancy way of saying: an offering people actually want!

  • 2. Customer Clarity

    A firm understanding of who you should market to and who is suited to buy what you’re selling, as well as an understanding of who not to market to.

    You may be losing money, or spending ad dollars inefficiently, if you’re marketing to anyone and everyone. We’ll outline how to find your target market and spend that money wisely.

  • 3. Brand Clarity

    A renewed sense of confidence in your brand aesthetic, your brand voice, and the quality and consistency of your “brand experiences.”

    Once you’ve validated your business and fully defined your customer, it’s time to make sure your brand assets – on social media, in emails, on your website – to help you properly market and speak to your target audience.

  • 4. Personal Accountability

    Tools and tactics you can use to hold yourself accountable, so you can keep momentum and consistently build your brand, even after The Lab is over.

    We don’t promise a silver bullet (and you should be weary of anyone who does), because it doesn’t exist.

    The key to building a bigger and beloved business is dedication and discipline, and we’re here to help you find both!

Get Access

“I am just in awe of all that came out of participating in The Lucy Lab.

It was beyond what I imagined it to be. In my 14-years of entrepreneurship, no other program or schooling has given me the gems that I collected here. My company went from idea to a full fledge powerhouse brand in 8 weeks!”

— Shannon Leon, Founder of VPack for Women

Is your brand set up for success?

77%

of consumers buy from brands who share the same values as them.

Do you know what your brand really stands for? We can help you dig deep to find the values that matter to you and your business the most.

46%

of consumers say they would pay more for brands that they trust.

Do you know how to create a brand that establishes trust on every platform? We’ll teach you how to leverage your brand’s mission, vision and values to create trust with your ideal customers and increase your revenue.

“The Lucy Lab not only helped me refine and define my brand story,

but also helped me gain more control of my business and its ability to grow in the future. Jessica and Mari are true partners in your business and only want to see you grow. I left feeling prepared and armed with the tools to take my business to the next level and bring the best value to my customers.”

— Kerry Farris, Founder of Once Again Home Co. & The Good Habit Towel

How the program works.

100% virtual, no matter where you are.

This program is designed to be completed within 8 weeks of enrollment. However, the beauty of a self-paced program is that you can take as long (or as little) as you like and have lifetime access to the material.

Access to the entire Lucy Lab Curriculum

The curriculum includes video lectures, takeaway assignments, resource links, guides, editable templates and complimentary materials for each module.

8 weeks of accountability

We’ll send you accountability emails and personalized notes each week for 8 weeks with encouragement, guidance on where you should be with your progress, links to join the group coaching calls, and words of wisdom to make sure you’re staying the course and keeping pace.

Weekly takeaway assignments + action items

You’ll have takeaway assignments that build off of each other and are designed to help you implement everything you are learning in the program. Your inner over-achiever will be thriving with these fun and engaging assignments!

Group coaching + TLC

*see limitations that apply

You will have the option to join three (3) group coaching sessions, which are run like dedicated office hours, with our co-founder & CEO, who also created The Lucy Lab, Jessica Korthuis.

Group coaching dates:

  • To be announced

* To take advantage of the group coaching, it’s best that attend live.*

The Lucy Lab Workbook

Program participants will receive a copy of The Lucy Lab Workbook, a customizable digital guide to help you progress through the program.

Ready to get crystal clear on your customers and what your brand is saying to them?

“The forward progress was real.”

I walked away with clarity, knowing who my ideal client is, how to validate my unique marketing strategies, and knowing what services would appeal to my ideal client. It was fantastically challenging, making me think of things I’ve never thought of before.

— Caitlin Johnson, Founder of Bold Bird Consulting

The curriculum.

This curriculum has been tested repeatedly with replicated success with founders in all industries and business types. The curriculum is the secret sauce to this program, and is built on our CEO’s 10+ year’s of experience building brands of all sizes. We pull best practices and frameworks that are tried-and-true, data-driven, and focused on objective outcomes.

  • A movement that completely transformed how products are built and launched — the Lean Startup teaches you how to objectively look at your business.

    “I don’t know what to prioritize in my business.”

    “How do I know if I’m doing the right thing, right now?”

    The Lean Startup is a simple framework that will help you ditch your inner perfectionist, and create viable solutions that your customers actually want.

    In The Lucy Lab, you’ll learn 11 key Lean Startup principles that will become the fundamental pillars to building and launching your business.

  • Lack of customer clarity is the #1 pitfall for failed brands and marketing strategies. It is imperative that you deeply understand what your customers need and value. Knowing their age range and gender is not enough.

    You’ll learn how to identify, find your ideal customer, and determine if they will actually PAY for your unique solution.

    Part of this process is finding what we call, Product-Market Fit, this is the intersectionality of your unique selling points are, and what your customer actually needs. You will leave this program with a clearly-defined product/market fit that is primed for powerful branding.

  • Building a brand is a series of delicate, deliberate, interconnected steps. These modules will teach you how to build a brand that resonates with your ideal customer and create a brand story that is unique to you and your business.

    We’ll explore your brand values, your mission and vision statements — and you’ll leave with a clear understanding of what makes your brand different than everyone else in your space.

  • A newly added module taught in conjunction with one of our program mentors, the Public Speaking module will teach you everything you need to know about mastering the art of presentation and public speaking. Once you have a brand message that is clear and concise, knowing how to present that message effectively is the key to landing partnerships and closing sales.

  • Pitching is a skill that every entrepreneur must master at some point in their career. Whether it’s pitching to investors, partners, or potential clients — being able to clearly and concisely explain what you do, who you help, how you help them, and why you’re unique is every business’ ultimate goal.

    This module will teach you the basics of pitching, and you’ll get to see and experience real pitches from past Lucy Lab graduates.

You will leave the program with a brand that is market-ready with a clear purpose and vision, and the building blocks to dominate your market.

Program investment.

Option 1

$1,750

Includes group coaching

  • As a thank you for paying in full, you’ll get a *bonus* 60-minute private intensive working session with HB&C co-founders, Jess & Mari (valued at $750)

  • 3 group coaching calls with Jessica Korthuis, HB&C co-founder, creator of The Lucy Lab

Option 2

$175/month

for 10 months

  • 3 group coaching calls with Jessica Korthuis, HB&C co-founder, creator of The Lucy Lab

Option 3

$997

Does not include group coaching

  • This option does not include group coaching, but includes all of the curriculum, videos, assignments, supplemental materials, and lifetime access.

Not sure a self-paced program is right for you?

We guarantee that you will work in this program. We’ll guide you with your private coaching calls in creating tangible brand positioning language (yes, the actual words), help you find and target your ideal customer, and show you step-by-step how to communicate your “why” to position your brand for success.

All you need to do is set aside 3-5 hours a week, more time than you might spend mindlessly scrolling on Instagram.

“This program is awesome!! It will help you get your ducks in a row. The coaching helps fill all the gaps with a self-paced program and answers the questions that have been gnawing at you while you have been trying to piece together the whole marketing thing on your own.”

— Kimberly Trimboli, Founder of Skin Amoré Skin Wellness

Program Leads

Our program leaders are second-to-none. They are marketing, communications, branding and entrepreneurial experts who deeply care about our cohort and have offered their brilliance to ensure their success. 

  • Co-founder & CEO, Her Brand & Co.

    Jessica will be leading you every step of the way, challenging and encouraging you to ask the right questions, she’ll get you out of your comfort zone (quickly!). Jessica makes learning super fun and engaging, she’s your go-to marketing strategist for the entire program.


  • Co-founder & COO, Her Brand & Co.

    Mari handles all operational program efforts and facilitates many of the activities, discussions, breakout rooms, and provides additional program support to help founders clarify their lean experiments, marketing ideas, and launch plans. Mari will help you create, prioritize, and get your brand launched in market.

“Jess & Mari were so accessible and specific in their feedback.

I came in with a vague notion of what I wanted to build but also with competing visions and no strategy for prioritizing. They allowed me to hear my own vision reflected back to me, and the level of collective expertise brought into the experience by the mentors was higher than I could have expected.

— Jenny Maenpaa, Founder of Forward in Heels

“If I could, I would take this program 3x over.”

The quality of the teaching was on point. Each module was instrumental in my growth. The Lucy Lab really helped me understand our core values, and I would LOVE a chapter 2. Thank you so much!

— Karen Fultz-Robinson, Founder & Designer of ObservaMé

The Lucy Lab helped me move past my self doubts & calm my anxiety dragon.

I’m so grateful and still in awe of how much I’ve grown throughout the program. The intensity exceeded my expectations and so was the transformation. Special thanks to Jessica, the anchor for all founders in Lucy Lab, who attends to us individually and gave us valuable feedback and suggestions using her expertise. I am now able to speak in confidence and clarity for what my business is about, and truly own MY vision and values behind this business.

— Janice Wong, Founder of BeCeBe Cloth

Get brand clarity, learn how to communicate with your customers, and build your business on a strong foundation.

 FAQs

  • In terms of the curriculum and program outcomes, there is no difference between the self-paced version and the live program.

    The biggest differences are in the program experience:

    The live cohort includes:

    • Weekly (mandatory) group coaching sessions

    • Live coaching with featured mentors + mentor mixer

    • Demo Day pitch event

    The self pace program does not have the above live components. You can complete the program at your own pace and on your own time.

    The self paced version includes:

    • Group coaching calls to help you with accountability and make sure you’re on the right track

    • Lifetime access

    • Weekly emails from us reminding you of where you should be in the program + weekly (digital) accountability

  • When you enroll, you’ll receive a series of emails from us with links to join the group coaching calls directly on our calendar.

    *You must attend the calls live to get the most value from the coaching. There are no makeup sessions available.

  • The beauty of a self-paced program is that you can do it at your own time, and we understand holding yourself accountable to the program can be hard with everything else on your plate.

    We help you with accountability by strongly encouraging you to take advantage of your private coaching within your 8 weeks of enrollment, or else they expire. And, we send you weekly touch points and emails reminding you of where you should be, encouraging you to get in there, and keep going!

    There is definitely a level of self accountability that needs to be present in order for you to excel in this program. We will help, but at the end of the day, you have to make the time.

  • The program is designed to be completed within the same time frame as the live cohort, 8 weeks.

    However, you can take as long (or as little) as you like and go through the material at your own pace. We’ve had founders blow through it in 4 weeks because they want to meet a hard product launch, and we’ve had some founders take up to 12 weeks.

  • Once you have paid your tuition or signed up for the payment plan, no refunds will be issued under any circumstances.

    We suggest making sure you are truly committed before pursuing the program.

  • This program is perfect for female founders who already have an existing business and/or idea, and who are focused on getting it launched and in market. OR - it’s perfect for founders who have an idea of what they would like to build, but need help solidifying their direction and launching their first iteration into market. You could also be an established business owner who is launching a NEW product/service, which needs to be branded and in-market.

    If you are looking for a program that allows you to DO and TAKE ACTION on your business and brand ideas, then this program is for you!

  • The Lucy Lab is an industry agnostic accelerator program and our curriculum has been proven and vetted to work for service-based companies (B2B, business-to-business), or product-based companies (B2C, business-to-consumer). As long as your business already exists and you have a clearly defined product or service, you should apply!

Have more questions that we didn’t answer? Don’t be a stranger, and email us at [email protected]