You did it! You’ve created an amazing product and now you’re ready to share your gifts with the world.
But there’s a problem.
E-commerce sales and product marketing is harder than you imagined, and you struggle with how to best promote your products and keep your customers reordering.
Sound familiar?
We’ve helped sell over $250K of diverse physical products. You’re in the right place.
What you need is a marketing plan that will help you attract leads to your store, opt-in to your offers, and secure revenue.
And you need it to be easy to do and simple to execute.
So here’s the good news!
With our Marketing Blueprint, your brand awareness, leads, and customers increase.
We’re Jess & Mari, co-founders of Her Brand & Co, and we’re really good at this.
Having worked with hundreds of female founders running product-based businesses in diverse categories, we know how overwhelming marketing can be. And yet, marketing is the lifeline to sales and revenue, and we truly believe that it doesn't need to be intimidating or complicated.
So we created this Blueprint to help you take the guesswork out of marketing so your business can grow. With this Blueprint, you will have a no bullsh*t marketing plan designed to attract leads to your store, opt-in to your offers, and secure revenue without spending a fortune on another consultant or agency.
The Marketing Blueprint is an easy-to-implement marketing program delivered as a 90-minute class that teaches you how to make a marketing plan to find customers, drive leads, and increase sales.
What’s better? The program can be completed in one afternoon.
“I can't begin to tell you how many 'experts' have completely wasted my time. Jess and Mari really have a genuine and straightforward way of eliminating the noise and getting to the 'meat' of my marketing challenges. The Her Brand & Co. Blueprint is so value-packed, it was exactly what I was looking for (finally!).”
Jelitsa Legarreta, Founder of Uviña Skin
Our process is easy as pie.
Sign up
Sign up & check your email!
Sign Up Now for $39
2. Create your marketing plan
Don’t worry, we’ll help. We’ll provide you with a marketing plan template and workbook for you to fill in.
3. Personalized review your plan
After you’ve completed your marketing plan to the best of your ability, we’ll review your plan to make sure it’s in tip-top shape. Yep, you actually get to talk to a real person.
(optional add-on at checkout)
“Her Brand & Co. taught me how to pinpoint my target market, create a growth strategy, and define the ZORA brand and voice more clearly than ever before. We’re now launching in retail!”
- Fatima-Zohra Hakam, Founder, ZORA
“This Blueprint has been integral to helping me sell out of our sustainable towels. I focused heavily on lead generation and customer retention and continue to see consistent sales.”
- Kerry Farris, Founder of Once Again Home Co.
Take some time off knowing your marketing is working and your business can run without you.
Inside the Blueprint
Here’s a breakdown of exactly what you’ll learn + takeaways with the Her Brand & Co. Blueprint (90-minute class).
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The key part of every successful marketing plan, and the framework for how to create a fluid plan that you can repeat every quarter. We’ll teach you exactly what needs to be in your plan so you don’t miss any crucial pieces.
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How to conduct a marketing audit to understand where your stickiest channels are, and how to create a strategic plan moving forward. Let’s use your past traction to drive strategy, and if you don’t have past traction - we’ll show you how to test and validate the new ideas to include in your plan.
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You’ll learn how to set SMART (specific, measurable, achievable, relevant, and time bound) revenue goals as the foundation of your marketing plan. Without these SMART goals, you’re floating in space with no real direction. Then we’ll teach you how to separate those goals into categories and buckets to help prioritize your strategies and tactics.
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Once your SMART goals are defined and you’ve broken them down into buckets, you’ll learn how to segment those ideas into 90-day sprints to prioritize which strategies you should be investing in.
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No goal or strategy is complete without an associated KPI (key performance indicator). This can be sales, but isn’t always sales. We have to know how to track if the strategy is working so we can measure against our traction. We’ll teach you how to set KPI’s, and use the 3D framework (Do, Delegate, Delay) to prioritize your ideas.
The breakdown:
$39
Includes:
The Her Brand & Co. Blueprint, our 5-step marketing system & 90-minute class that helps you create your no b*llsh*t marketing plan focused on attracting leads to your store, opting-in to your offers, and securing revenue.
Class Workbook and Marketing plan Blueprint Template (you’ll use this to create your marketing plan)
Modules on:
Marketing plan basics (what are must-haves and nice-to-haves in every marketing plan)
How to conduct a marketing audit to know what’s worked and what hasn’t
How to set revenue & marketing goals
How to create marketing strategies and tactics that are unique to your coaching business and your customer
Marketing is not a one size fits all.
And we’ve worked with over 300 women-owned businesses to create custom marketing plans that WORK.
Have more questions? Shoot us an email anytime at [email protected]