When Failure Leads to Opportunity & Marketing Strategies for Startups (Season 2 Ep. 13)
We get super nerdy with fellow marketer and fractional CMO, Shauna Armitage. Shauna has a podcast called Startup Renegades and at the time of recording this episode had recently joined as a co-founder of a FinTech company named Odo. We chat a lot about specific marketing tactics that are needed to see high growth. We talk about sales funnels, recurring revenue, and how to think about increasing your customer’s lifetime value. We also dive into her personal story of how she became an entrepreneur after being fired from an agency. She talks about how being a working mom and professional there is never any true balance. In fact, she is dedicated to unbalance and we are here for it! Tune in to this super fun and marketing filled conversation you won’t want to miss.
What can you expect from this episode:
[3:08 - 8:16] Shauna shares about her and what her business is about. At the time of recording, Shauna is living in Germany with her family where her husband is stationed with the Air Force. She gets into how one of her failing forward moments got her to start her own business in the first place. We get a deep dive into how Shauna became a fractional CMO for early stage startups.
[12:04 - 20:00] We get into marketing strategies and tactics that have really worked for her early staged clients. She shares the difference between a high growth marketing strategy and the more generalized “marketing strategies”. We talk marketing conversion funnels and how to increase a customer lifetime value. Shauna also shares how she found her product market fit.
[20:16 - 30:00] Shauna talks about her FinTech company, Odo, and how that came to be. She talks about the company’s growth stage and what it’s been like for her going from CMO to a co-founder and business owner.
[30:03 - 35:29] We conclude our episode with Shauna with her sharing what she has learned the most along the way of her entrepreneurship journey. Looking back what advice she would give to her past self and to other female founders who are starting their own business or consultancy.
Check out the recommended resources in this episode:
Shauna’s podcast - Startup Renegades
Where can you find Brenda and That Makes Sense OT :
IG - @shaunajarmitage