Overcoming Toxic Masculinity & Blazing Your Own Path Forward (Season 2 Ep. 7)

Krista Rizzo a native New Yorker who spent a long career in high-power roles working in corporate, shares a vulnerable story about abuse and trauma she experienced in the workplace. She talks about not being supported, the toll it took on her well-being, and her relationships at work and home. Don't worry, there's a silver lining. Krista has come full circle as an entrepreneur and is now coaching and inspiring others based on her learnings and her experiences. In this episode, we discuss the reinvention of oneself and how the relationship with yourself will ultimately drive the type of business you create, and how you show up in the world. Tune in and get inspired!

What can you expect from this episode:

  • [2:43 - 11:23] Krista starts us off by sharing her dream of being a talk show host while she was working at her long-term job of 16 years as a national regional director of operations. She opens up about the harassment and toxicity she experienced in the workplace that led her to break free and start her own company. She talks about how she didn’t know what she wanted to do at first, but with the surprising encouragement from a recruiter she decided on getting her coaching certification. Krista soon realized that she was manifesting her destiny the whole time.

  • [12:32 - 21:52] Krista shares more details about her traumatic experience affected by toxic masculinity and advocates for the changes that need to be done in the workplace. She brings awareness on the importance of continuing the conversation around harassment, especially for men who have kept quiet. 

  • [23:36 33:55] We get to hear about the early stages of Krista’s entrepreneurial journey after she made the huge jump of leaving her long-term job. She dives into the risks that were involved and how she overcame them. Krista talks about her first tabling event, growing her email list, and gaining exposure as a parenting coach. She shares how she worked on various marketing tactics and strategies, while still utilizing her blog and being on video, to grow her following. Krista also talks about the effects of COVID in her business, leveraging virtual speaking opportunities and how she has come full circle in the corporate arena. 

  • [34:41 - 38:28] Taking a challenge to her own experience, Krista describes how she is creating change in the corporate world with her speaking and consulting business. She shines light on how she has brought mental health and self-care into the conversation of her work to support healthier work environments.

  • [38:47 - 41:46] Mari brings up the power of vulnerability and the value in connecting our own stories with others. Lastly, Krista shares her advice to female founders who are working through the “muddy middle” of their business.

Where can you find Afenya and iCAN Collective : 

www.kristarizzo.co

IG @officialkristarizzo

FB officialkristarizzo

LinkedIn

YouTube

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Rewiring the World Today & Driving Change for Women (Season 2 Ep. 8)

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Marketing Funnel: The Nurture Phase