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Our latest masterclasses & mentoring sessions

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Educational Calendar





January Masterclass

Achieve the Goals you Pursue in 2022:  How to Consistently Achieve Results with Simple, Lasting Habits!

Time : 11am - 12:30pm EST
Cost : Free
Event : Masterclass

New Year’s is a traditional time to establish new goals and commit to new habits.  Behavioral science has proven that change is more easily triggered by the ‘Fresh Start Effect.”  New Year’s brings the idea of a clean slate for a ‘new you’ in the ‘new year.’ It’s a fresh start! 

So why do 80% of individuals give up on New Year’s resolutions after just two weeks? Change can be hard and it feels daunting. But a more useful answer is that you haven’t found the right strategy. A Forbes January 2020 article, Reasons Why We Don’t Achieve Resolutions, references James Clear, author of Atomic Habits, reasons people fail at achieving New Year’s Resolutions: 

  • Fail to pick realistic goals
  • We don’t plan properly
  • We don’t make it a habit 
  • We don’t have support
  • We fail to track our goals

Join the Achieve the Goals you Pursue in 2022 Masterclass and learn how to address each of these components.  Caitlin Johnson will review how to implement a realistic goal setting strategy that fits into your busy life. She will also review best practices on how to stay focused with habits that are simple and lasting. 

By the end of this masterclass, you will:

  • Understand how to set clear and specific goals.
  • How to develop a plan to track daily or weekly habits to gain traction on your goal.
  • Identify ways to stay focused and accountable.
  • Plan how to overcome the inevitable pitfalls, plateaus, and procrastination. 

More about Caitlin:

Caitlin Johnson is Founder and Lead Coach of Bold-Bird Consulting, Inc.  She is a Master Certified Performance and Execution Management Coach.  She has 15 years of experience in which she has coached over 70,000 global leaders from Fortune 200 companies. She is honored to have been recognized among the Top 4% of achievers within a top Hospitality Corporation.  Caitlin specializes in performance improvement, goal achievement, execution management, and engagement through gamification. 

This class has ended. Join the Her Brand & Co. platform to access the replay.





January Member Mentoring Session

Jacqueline Boone, Founder & CEO, The Dream Academy

Time : 11am - 12pm EST
Event : Fireside Chat
Jacqueline is the Founder of The Dream Academy, a global academy that helps people bring their Dreams to life in work.
11 years ago, Jacqueline was asked a single question that changed her life: “What would you do if you had 6 months to live?” Jackie’s original 6-month experiment was so compelling that it turned into a life philosophy: be true to who you are and create a life you love!

Along the way, she trained thousands of people all over the world and has  worked with over 100 clients with her consulting business, helping everyone from startups to Fortune 100 and 500 multinationals create their visions in business.

There is always a consistent theme: when people are passionate about what they do and where they spend their time, magic happens! When they aren’t, there is a lack of engagement, turnover, and decline.

In this months live mentoring session, Jacqueline will be coaching our founders on how to build dream businesses that they love, from anywhere in the world.

More About Jacqueline:
She has 15 years experience in digital marketing, professional development, leadership, and strategy, and her background includes working with Fortune 100 + 500 companies, Virgin, Youzan, P&G, CUNY, General Assembly, McCormick, EducationUSA Academy, Volt, Aramark, Cisco, Aramark, and many more. She is a 2x TEDx speaker, featured in numerous podcasts + articles, she has traveled to 28 countries, lived and worked in China for 4.5 years, and studied in Spain!


*for Her Brand & Co. Platform Members only. If you’re not a member yet, you can join here to get access to this session!

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February Masterclass

Build a Killer Personal Brand with Social Media: Proven tactics and time-saving tips to build a brand online

Time : 11am - 12:30pm EST
Cost : Free
Event : Masterclass

If you’re not building a personal brand right now through social media, you’re putting your future and your career growth at risk. In today’s day and age, ATTENTION is CURRENCY.

In this 90-minute interactive workshop, we’ll  break down exactly what you need to do to build a personal brand online and we promise, your future self will thank you for doing the work NOW.

We’ll dive into what a personal brand is and why you need one, how to strategically position yourself, pick the right platforms to share your voice, and most importantly, how you can execute flawlessly with the help of virtual assistants. These proven tactics and time-saving tips get you fired up about getting online, pushing your brand further, and starting this process before other people with a following steal your next opportunity.

By the end of this masterclass, you will:

  • Know exactly how you can use a virtual assistant to build a personal brand
  • Be able to identify which platforms you should focus on for their personal brand
  • Have everything you need to build a strong personal brand statement that’s niched
  • Leave the class with your personal brand statement that you can use to create ongoing content

More about Natalie:

Natalie Micale got her start in the TV business, working in DC at C-SPAN, and a local news station WUSA9. She was an on-air anchor and reporter for 4 years at the local CBS station 10/11 News in Lincoln. In 2017, Natalie was given the opportunity to build the business development team at a small start-up called Evol Empire.

She helped build that agency into a multi-million dollar business as the Director of Business Development, and after it was acquired by Firespring, Natalie decided to start her own agency, Oh Hello. As a passionate storyteller, Natalie helps brands win hearts and minds and grow their businesses through brand development, web design, and ongoing campaigns. 

Feb Fireside chat_HB&C




February Member Mentoring Session

Danielle Hughes, Founder of More Than Words Marketing

TIME : 12:30 - 1:30PM EST
Event : Fireside Chat
Danielle is the Founder of More Than Words Marketing, a branding and copywriting consultancy. She is a writer, speaker and trainer who helps individuals and organizations to develop their Genuine Personality Brand, creating content that sounds like you and giving you the space to truly be yourself in your messaging. If you’re looking to attract the right audience and repel the wrong one, you’re in the right place.

In this months live mentoring session, Danielle will be mentoring HB&C founders on how to position yourself as a thought leader through content and messaging. If you are looking to clearly define yourself in a crowded marketplace and want to be seen as an expert in your field, join in on this live mentoring session!

More About Danielle:
Danielle’s client list wouldn’t fit into an email, but since she’s showing off, it includes brands like Google, PwC, eBay, Discovery Channel, Capital One, Gap, TD Bank, SEO, Columbia University and The Jed Foundation among others. And while she can’t pull a rabbit out of her hat, she can hone your brand message, engage your audience and deadlift you or your employees, but not at the same time. That’s just irresponsible. (note: Danielle is available for office party tricks and accepts payment in bottles of Bordeaux.)

*for Her Brand & Co. Platform Members only. If you’re not a member yet, you can join here to get access to this session!

Some past classes & mentoring sessions

Debunking Fundraising Myths & Facts for Womenpreneurs 

Featuring Dr. Brittany Barreto, CEO of Femtech Focus and Executive Director, Coyote Ventures

Get Access >

Building Global Brands & Community

Featuring Lauren Washington, Co-founder of Black Women Talk Tech, Founder & CEO, Fundr

Get Access >

Landing Press and Getting Published

with Jessica Abo, award-winning journalist and best selling author

Get Access >

Growing a Multi-Million Dollar Business Beyond the Gram

Featuring Abigail Pumphrey, Co-founder of Boss Project

Get Access >

Building Million Dollar Businesses

with Julia Pimsleur, best selling author and Founder of Million Dollar Women

Get Access >

Why You Need a Genuine Personality Brand: How to Stand Out in a Sea of Sameness and a World of Duplicates

Featuring Danielle Hughes, founder of More Than Words Marketing

Get Access >

Fundraising Bootcamp and the Basics of VC

with Anne Cocquyt, Founder of the GUILD

Get Access >

Growing Through TRACTION

Featuring Alex Batdorf, serial entrepreneur, startup mentor and Founder of Get Sh!t Done

Get Access >

PR on a Budget: Creating Relationships w/ Journalists and Being Newsworthy

with Reneé Warren, Founder of We Wild Women

Get Access >

Join Her Brand & Co. and get access to all of these workshops

(and our entire library of courses and marketing tools), and a lot more.

Inspiration from the blog Tips written for female founders, by female founders

©her brand & co.  |  all rights reserved  |  terms & conditions  | contact  |  [email protected]


we are Proud members of The Female Founder Collective


©her brand & co.  |  all rights reserved  |  terms & conditions  | contact  |  [email protected]


we are Proud members of The Female Founder Collective