Our latest masterclasses & mentoring sessions
Sign up to receive priority seating to our upcoming classes below.
Educational Calendar
JUNE
8
2022
June Masterclass
How to Design a Commerce-Driven Squarespace Site — In ONE Weekend
- How to build their website on Squarespace in ONE weekend
- Tips on easy customization
- How to maximize the internal features of Squarespace and where to find additional plugs for expanded customizations
Attendees will also know how to:
- How to set up an opt-in or freebie funnel right in Squarespace, so you can get an opt-in or funnel set up quickly any time!
More about Brooke:
Brooke is the Founder & CEO of Allobee, a platform that helps small businesses access freelancers and talent at a fraction of the cost of outsourcing to agencies. She started her career in nonprofit management and then discovered a love of all things technology (she was fixing everyones computer issues and suggesting ways to upgrade their systems) and decided to get a Masters in Computer Information Systems from Boston University.
She went on to work at Postmates in Operations until she left 5 years ago when she realized the lack of flexibility it provided for her as a new mother. Brooke went on to do freelance Web Development and IT Project Management before helping to co-found a co-working space for moms in Tacoma, WA, The Pod Works.
There she saw that moms had created their own little economy buying and selling each other’s goods and services. In an effort to get moms paid more and on a bigger scale, Brooke took her tech skills and love for supporting mom-owned businesses and merged them into one idea, Allobee. Allobee is an agile, all encompassing business team solution.
Brooke has a Bachelors in History & Education from Appalachian State University and a Masters of Computer Information Systems from Boston University. She lives in Durham, NC with her two kids, Lily & Lukas, her husband and their two rescue dogs.
Registration for this class is closed. To access the reply, join the HB&C platform and get access to this and dozens of marketing masterclasses.
June
21
2022
June Member Mentoring Session
Beth Nydick, former TV producer and publicity strategist
In this months live mentoring session, Beth will be coaching Her Brand & Co. founders on how to land game-changing media and press coverage that’s focused on revenue generating media opportunities. She’ll also discuss the differences between media messaging and marketing messaging, and how founders can use her expertise in TV production and media relationships to secure media that will actually move the needle for their business.
If you struggle with wanting to secure media for your business, aren’t sure how to position your story or leverage media in the best way, this fireside chat is for you!
She has been featured in OPRAH, Parade, Forbes, Inc., Nylon Magazine, Tori Burch, and Better Homes and Gardens. She has also appeared on The Dr. Oz Show, The Chew, and The Tonight Show.
Beth is also the co-author of the top-rated cookbook Clean Cocktails: Righteous Recipes for the Modern Mixologist. She lives in New Jersey with her two boys, two Pit Bulls, and hubby of 22 years, where she takes advantage of local fruit to make her favorite strawberry Margarita. Follow her on Facebook, Instagram, clubhouse & LinkedIn @bethnydick, and check out her website www.bethnydick.com to download the Get Media Now Magazine.
*for Her Brand & Co. Platform Members only. If you’re not a member yet, you can join here to get access to this session!
July
12
2022
July Masterclass
The Basics of Marketing Budgets: How to know what to spend, and where to spend it
How much should I be spending on marketing?!
If we had a nickel for every time someone asked us this question…
The truth is, there is no magic number – which is why figuring out how much you should be spending on your marketing budget seems impossible. However, there are some best practices to help get you started! In this class, we’ll be teaching you everything you need to know about how to set up a marketing budget, how to create projections, and how to think about reinvesting revenue back into your marketing efforts.
Participants will learn:
- The basics of setting up a marketing budget
- The must-haves in your marketing budget
- Which marketing platforms will get you the best bang for your buck
- An actual budget (with a customizable template!) that you can use immediately for your business. The customizable template will only be available to those who join LIVE, so mark your calendars! This is a must-attend event.
Some past classes & mentoring sessions
Debunking Fundraising Myths & Facts for Womenpreneurs
Featuring Dr. Brittany Barreto, CEO of Femtech Focus and Executive Director, Coyote Ventures
Building Global Brands & Community
Featuring Lauren Washington, Co-founder of Black Women Talk Tech, Founder & CEO, Fundr
Landing Press and Getting Published
with Jessica Abo, award-winning journalist and best selling author
Growing a Multi-Million Dollar Business Beyond the Gram
Featuring Abigail Pumphrey, Co-founder of Boss Project
The YOU in Your Unique Value Proposition
with Sarah Salvatoriello, founder of Ampersand & Ampersand
Why You Need a Genuine Personality Brand: How to Stand Out in a Sea of Sameness and a World of Duplicates
Featuring Danielle Hughes, founder of More Than Words Marketing
Growing Through TRACTION
Featuring Alex Batdorf, serial entrepreneur, startup mentor and Founder of Get Sh!t Done
PR on a Budget: Creating Relationships w/ Journalists and Being Newsworthy
with Reneé Warren, Founder of We Wild Women
Join Her Brand & Co. and get access to all of these workshops
(and our entire library of courses and marketing tools), and a lot more.
Inspiration from the blog & recent episodes from the She Fails Forward Podcast
The Sea of the Unknown, COVID Pivots & Saving the Planet One Shoe at a Time (Season 1 Ep. 8)
On this episode we talk to Kara Mac, founder and CEO of Kara Mac Shoes. Kara studied fashion design at FIT in New York and spent years of her career as an Apparel Designer for brands like Ralph Lauren and Talbots. On the show, she talks about how as a train commuter, she will go […]
Using Your Brand for Purpose & Systemic Change (Season 1 Ep. 7)
On this episode we discuss with Chenny Xia, CEO of Got Care, about how she made the best out of her skills and circumstances to start her entrepreneurship journey. She walks us through the trial and errors that Chenny and her team have faced as well as the successful decisions they have made united as […]
Learning Lessons from 3x Entrepreneur & Chief Entreprenista (Season 1 Ep. 6)
On this episode we chat with Stephanie Cartin, CEO of Entreprenista, and co-founder of Socialfly and Markid. Stephanie is also the co-host of The Entreprenista Podcast where you can find her and her co-founder, Courtney Spritzer, featuring stories of successful female founders. Stephanie shares her beginnings of entrepreneurship as she and her co-founder bootstrapped their […]
