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Our latest masterclasses & mentoring sessions

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Educational Calendar

Nita Tandon_Fireside




May Member Mentoring Session

Nita Tandon, CEO of DALCINI Stainless

TIME : 12 - 1:00 PM EST

In this months live mentoring session, Nita will be coaching HB&C founders on how to create a new paradigm for doing business. Nita is passionate about sharing how to think about success differently. We’ll explore questions like: how do you grow a business while still being true to yourself and your values? And how can you take control of your future and create your own version of success? 

Nita lives these values everyday, and she continues to do grow her award-winning company, DALCINI Stainless, with this new paradigm. 

More about Nita:
Nita Tandon is the CEO of DALCINIStainless, an award-winning brand of sustainable, durable, chemical-free housewares manufactured in India. With a background in big pharma, Nita knew that food storage and packages were full of hormone-mimicking chemicals as well as one of the leading categories of landfill waste. She couldn’t find what she wanted, so she created a line of easy-to-use, easy-to-clean and easy-to-store containers that are made through a sustainable supply chain from raw materials procurement to end delivery. As part of creating a new paradigm for doing business, she has secured partnerships with UPS, Indigo,, Good Morning America and other large organizations to accelerate success and impact.

*for Her Brand & Co. Platform Members only. If you’re not a member yet, you can join here to get access to this session!





June Masterclass

How to Design a Commerce-Driven Squarespace Site — In ONE Weekend

TIME : 12PM - 1:30PM EST
Cost : Free
Event : Masterclass
Does the thought of creating a new website completely overwhelm you?
There are so many things to consider from how to host it, who to host it with, responsiveness, templates – the list goes on. Not to mention, paying someone to build your website for you isn’t always as easy as it sounds. It could take MONTHS and thousands of dollars before you get a site that you’re truly happy with.
Brooke has been recommending and building Squarespace websites for 7 years to entrepreneurs and small business owners, and the main reason is because it is simple to set up, and you do not need a web developer to upkeep it.
Building a Squarespace site is also accessible to build yourself if you know some fundamentals, tips and tricks! Brooke will be sharing her top tips on getting a commerce-driven Squarespace site up and running quickly. If you have ever wanted a site that does not cause you frustration, but looks incredibly professional and gets you sales, Squarespace is it!
Participants will learn:
  • How to build their website on Squarespace in ONE weekend
  • Tips on easy customization
  • How to maximize the internal features of Squarespace and where to find additional plugs for expanded customizations 

Attendees will also know how to:

  • How to set up an opt-in or freebie funnel right in Squarespace, so you can get an opt-in or funnel set up quickly any time! 

More about Brooke:

Brooke is the Founder & CEO of Allobee, a platform that helps small businesses access freelancers and talent at a fraction of the cost of outsourcing to agencies. She started her career in nonprofit management and then discovered a love of all things technology (she was fixing everyones computer issues and suggesting ways to upgrade their systems) and decided to get a Masters in Computer Information Systems from Boston University.

She went on to work at Postmates in Operations until she left 5 years ago when she realized the lack of flexibility it provided for her as a new mother.  Brooke went on to do freelance Web Development and IT Project Management before helping to co-found a co-working space for moms in Tacoma, WA, The Pod Works. 

There she saw that moms had created their own little economy buying and selling each other’s goods and services.  In an effort to get moms paid more and on a bigger scale, Brooke took her tech skills and love for supporting mom-owned businesses and merged them into one idea, Allobee. Allobee is an agile, all encompassing business team solution.

Brooke has a Bachelors in History & Education from Appalachian State University and a Masters of Computer Information Systems from Boston University. She lives in Durham, NC with her two kids, Lily & Lukas, her husband and their two rescue dogs.

Registration for this class is closed. To access the reply, join the HB&C platform and get access to this and dozens of marketing masterclasses.

Beth Nydick Fireside




June Member Mentoring Session

Beth Nydick, former TV producer and publicity strategist


TIME : 1:00 - 2:00PM EST

In this months live mentoring session, Beth will be coaching Her Brand & Co. founders on how to land game-changing media and press coverage that’s focused on revenue generating media opportunities. She’ll also discuss the differences between media messaging and marketing messaging, and how founders can use her expertise in TV production and media relationships to secure media that will actually move the needle for their business.

If you struggle with wanting to secure media for your business, aren’t sure how to position your story or leverage media in the best way, this fireside chat is for you!

More about Beth:
Beth Nydick is a former TV producer and New Jersey-based publicity and business strategist who develops entrepreneurs and media personalities, to go from “Undiscovered to Unforgettable”. 

She has been featured in OPRAH, Parade, Forbes, Inc., Nylon Magazine, Tori Burch, and Better Homes and Gardens. She has also appeared on The Dr. Oz Show, The Chew, and The Tonight Show. 

Beth is also the co-author of the top-rated cookbook Clean Cocktails: Righteous Recipes for the Modern Mixologist. She lives in New Jersey with her two boys, two Pit Bulls, and hubby of 22 years, where she takes advantage of local fruit to make her favorite strawberry Margarita. Follow her on Facebook, Instagram, clubhouse & LinkedIn @bethnydick, and check out her website to download the Get Media Now Magazine.

*for Her Brand & Co. Platform Members only. If you’re not a member yet, you can join here to get access to this session!





July Masterclass

The Basics of Marketing Budgets: How to know what to spend, and where to spend it

TIME : 1PM - 2:30PM EST
Cost : Free
Event : Masterclass
How much should I be spending on marketing?!

If we had a nickel for every time someone asked us this question…

The truth is, there is no magic number – which is why figuring out how much you should be spending on your marketing budget seems impossible. However, there are some best practices to help get you started! In this class, we’ll be teaching you everything you need to know about how to set up a marketing budget, how to create projections, and how to think about reinvesting revenue back into your marketing efforts. 

Participants will learn:

  • The basics of setting up a marketing budget
  • The must-haves in your marketing budget
  • Which marketing platforms will get you the best bang for your buck
You’ll walk away with:
  • An actual budget (with a customizable template!) that you can use immediately for your business. The customizable template will only be available to those who join LIVE, so mark your calendars! This is a must-attend event.
More about Jess & Mari:
Jess & Mari are the co-founders of Her Brand & Co. Between the two, they have over 20 years of experience in marketing, brand storytelling, bringing products and services to market, launching programs, and scaling marketing operations. They are your go-to-gals for all things marketing education, you can learn more about them here

Some past classes & mentoring sessions

Debunking Fundraising Myths & Facts for Womenpreneurs 

Featuring Dr. Brittany Barreto, CEO of Femtech Focus and Executive Director, Coyote Ventures

Get Access >

Building Global Brands & Community

Featuring Lauren Washington, Co-founder of Black Women Talk Tech, Founder & CEO, Fundr

Get Access >

Landing Press and Getting Published

with Jessica Abo, award-winning journalist and best selling author

Get Access >

Growing a Multi-Million Dollar Business Beyond the Gram

Featuring Abigail Pumphrey, Co-founder of Boss Project

Get Access >

The YOU in Your Unique Value Proposition

with Sarah Salvatoriello, founder of Ampersand & Ampersand

Get Access >

Why You Need a Genuine Personality Brand: How to Stand Out in a Sea of Sameness and a World of Duplicates

Featuring Danielle Hughes, founder of More Than Words Marketing

Get Access >

Fundraising Bootcamp and the Basics of VC

with Anne Cocquyt, Founder of the GUILD

Get Access >

Growing Through TRACTION

Featuring Alex Batdorf, serial entrepreneur, startup mentor and Founder of Get Sh!t Done

Get Access >

PR on a Budget: Creating Relationships w/ Journalists and Being Newsworthy

with Reneé Warren, Founder of We Wild Women

Get Access >

Join Her Brand & Co. and get access to all of these workshops

(and our entire library of courses and marketing tools), and a lot more.

Inspiration from the blog & recent episodes from the She Fails Forward Podcast

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©her brand & co.  |  all rights reserved  |  terms & conditions  |  payment terms & conditions  |   contact  |  [email protected]


we are Proud members of The Female Founder Collective

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©her brand & co.  |  all rights reserved  |  terms & conditions  |  payment terms & conditions  |   contact  |  [email protected]




we are Proud members of The Female Founder Collective

FF Final logo MAIN no words