Our latest masterclasses & fireside chats
Come hang out with us and learn from our team, community, mentors and featured speakers.
You can also sign up to receive priority seating to our upcoming classes below.
Educational Calendar
Oct
13
2021
October Masterclass
‘Tis the Season to Sleigh: Holiday Marketing Prep 101
Featuring Stephanie Rubio, Founder, SoVerve Marketing Group
Somewhere between the first days of school and your first sip of that Pumpkin Cold Brew, it may have slipped your mind that the holiday season is just around the corner. To help you Sleigh Your Sales, Stephanie Rubio of SoVerve Marketing Group will cover how to prep your website, social media, and email marketing campaigns for the holiday season. She’ll also cover how to seamlessly increase your marketing efforts organically and authentically.
In this masterclass, you’ll learn:
- How to Audit your marketing channels & get them holiday ready
- How to Plan your holiday marketing calendar and content
- Create stellar content that drives engagement, community, and ultimately – SALES
- Promote your sales authentically and organically
- Monitor the success of your efforts for the New Year
More about Stephanie:
Stephanie is the Founder & CEO at SoVerve Marketing Group, a boutique customer-centric marketing agency based in Orlando, FL. With a passion for innovation and a zero-fluff approach to marketing, Stephanie has established herself as an industry leader amongst modern marketers. As the host of the SoVerve Lounge Podcast, she has created an outlet to reach modern entrepreneurs with topics on digital marketing for small businesses. As a Latina, her purpose remains in working with other women of color to break down cultural barriers, thus helping them grow successful brands that build legacy for generations to come.
Connect with Stephanie on Instagram, and check out her podcast here.
This class is now closed. Click here to join as a HB&C Member to access Stephanie’s class and our entire library of branding and marketing resources.
oct
20
2021
Afenya is a Nurse Practitioner turned entrepreneur, and the Founder & CEO of The iCAN Collective. After managing her side hustle for years as she worked on her business outside of her nursing schedule and 3 children, Afenya finally bit the bullet and quit her full-time job to pursue her dream of opening up a creative space for entrepreneurs to empower black founders to grow and scale their businesses in her home city of Chicago.
Then the pandemic hit. Schools were closed, offices were shut down, and coworking spaces were ghost towns. Since then, Afenya has pivoted many parts of her business and not only opened up one collaborative space that is thriving during the pandemic, but she’s now building out her SECOND space.
For this month’s member-only fireside chat, Afenya will share how she approached pivoting her business model, staying afloat during the pandemic, and expanding her brand more than ever before.
*for Her Brand & Co. Community Members only. If you’re not a member yet, you can join here to meet Afenya to and get access to this session!
nov
3
2021
November Masterclass
Introverts & Empaths: How to Sign Your First 3 Clients & Beyond
Featuring Carla Blumenthal
As a coach, consultant or service provider, you LOVE working with clients, designing your schedule, and making a difference in people’s lives…but the part where you attract and sign clients? That’s a different story.
With so many marketing options (Grow your Instagram! Run Facebook ads! Build a funnel!), it’s easy to spend months spinning your wheels with little results to show for your hard work.
It doesn’t need to be this way! In this workshop, you’ll learn a step-by-step process to sign clients by leveraging the resources already available to you–your current relationships.
You’ll learn:
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The counterintuitive strategy to bring in new clients (without ads or an Instagram following)
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How to connect with potential clients authentically and confidently with my relationship-driven system
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How to leverage your natural talents as an introvert, empath, or sensitive person to sign clients (without being salesy)
By the end of this workshop, session participants will be able to:
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Email prospective ideal clients, referral sources, or well-connected people within their network without being salesy
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Understand who within their network should be prioritized
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Become a conversation leader, providing value within their relationships and also driving their business forward by asking for referrals
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Sign their first 3 clients and launch their business without having to become a digital marketer
More about Carla:
Carla helps introverted, empathic, and highly sensitive coaches and consultants launch and grow side hustles & businesses. Her clients are high-achieving and big-hearted corporate managers or new entrepreneurs who desire to turn their skills and gifts into businesses for more freedom, impact & income.
After climbing the ranks in the NYC advertising world, she pivoted her career to coaching and leadership development in 2015. Since then, Carla grew her coaching business supporting a wide range of clients, from C-suite tech and marketing execs, to investors, small business owners, and creative professionals. Now she teaches introverted & empathic coaches how to grow their businesses in a way that’s energizing and profitable.
She’s a Certified High Performance Coach, has been featured in Thrive Global, the Highly Sensitive Refuge, and has given a TEDx Talk. You can learn more about her on her website, download her Sales Call Guide, or follow her journey on Instagram.
nov
17
2021
Alex is a 3X entrepreneur and the Founder & CEO of Get Sh!t Done, the Collaborative supporting womxn entrepreneurs in scaling generational impact. Their motto is F*ck 4% – a declaration that womxn founded companies will no longer settle for 4% of total business revenues.
Get Sh!t Done supports womxn founders in giving 4% the middle finger through a highly curated community and platform activating access to the right resources, connections, and collaboration at each stage of their scaling journey.
Prior to founding Get Sh!t Done, she was co-founder & CMO of ZipFit Denim, a multi-million dollar venture-backed eCommerce company that was acquired in 2019. She’s been featured in Forbes, Business Insider, and has spoken around the nation at Harvard, Turner Broadcasting, etc.
For this month’s member-only fireside chat, Alex will be coaching our founders on how to grow and scale their businesses through traction on their own terms.
*for Her Brand & Co. Community Members only. If you’re not a member yet, you can join here to meet Alex to and get access to this session!
dec
1
2021
December Masterclass
Vision Planning for 2022: How to Market & Build a Brand that SERVES YOU
Featuring Jessica Korthuis & Mari Milenkovic, Co-founders of Her Brand & Co.
You wake up one day full of spark for your new business – you’re jazzed, excited, ready to take on the world (probably also pretty freaked out), but you’ve decided to take a chance. Then you start, and you realize that you have no idea where to get started.
At this point, many new business owners make the common mistake of ‘figuring it out as they go’ (which is true in most scenarios). However, in doing so, they end up working IN their business so much, that they forget to take the necessary time to work ON their business.
As a consequence, they get in the weeds and lose sight over the major needle movers that really matter in building a brand and a business that SERVES YOU, and not the other way around.
In this workshop, you’ll learn a simple and effective vision planning strategy to help you intentionally design your business that fits your unique life.
You’ll learn:
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How to set ambitious, yet attainable, marketing and brand goals
- How to structure those goals into quarterly sprints to ensure you are actively focusing on needle movers and activities that have real impact on your growth
- Ways to avoid ‘shiny ball syndrome’ every entrepreneur faces to keep you accountable and on track
By the end of this workshop, session participants will be able to:
- Accurately explain how their business fits into their broader life goals
- Follow a plan of action that’s built on brand vision and effective marketing strategies
- Hold themselves accountable to their OWN vision
- Build a business and a brand that brings them joy and that serves THEM
More about the hosts:
Jessica is the Co-founder & CEO of Her Brand & Co., an educational platform that provides marketing and branding educational programs to help early-stage female founders grow and market their businesses.
She is a powerhouse brand strategist, senior marketer and acknowledged professional among her colleagues. In her tenure, she has led marketing strategies for many incredible brands including: Red Bull, TedxWomen, Girls Who Code, Stanford University, and Florida Institute of Technology. She is a 40 Under 40 Honoree, a “Women Who Mean Business” Honoree, a “Women to Watch in 2019 and Beyond” award recipient, and was recently awarded the Womenpreneur Education Business Innovator of the Year by the 2021 Influential Businesswoman Awards.
Mari is the Co-founder & COO of Her Brand & Co with over 10 year’s of experience deploying marketing strategies and educational programs across a variety of sectors. She has worked in higher education, led creative direction, and supported communities of students in the thousands. She is a systems, technology and process ninja, and supports many of Her Brand & Co.’s members through accountability creation and vision planning.
This class is not yet open for registration, click here to subscribe to HB&C classes and you’ll be the first to know when registration opens!
Interested in teaching a class for us?
We are always looking for incredible and vetted masterclass speakers to teach for our community.
If you’d like to submit a masterclass proposal or refer someone to teach for Her Brand & Co., click here.
Past Workshops & Member Fireside Chats
Join as a Her Brand & Co. Insider and unlock our entire library of branding & marketing workshops, courses, templates, and more.
Debunking Fundraising Myths & Facts for Womenpreneurs
Featuring Dr. Brittany Barreto, CEO of Femtech Focus and Executive Director, Coyote Ventures
Member-Only Fireside Chat: Building Global Brands & Community
Featuring Lauren Washington, Co-founder of Black Women Talk Tech, Founder & CEO, Fundr
How to Build and Scale Your Influencer Marketing Strategy
Featuring Kristen Wiley, Founder/CEO of Statusphere
Member-Only Fireside Chat: Landing Press and Getting Published
with Jessica Abo, award-winning journalist and best selling author
Member Only Fireside Chat: The Formula to Scaling Globally
Featuring Kimberly Ofori, serial entrepreneur, startup mentor and consultant at ScaleUp Company
Why You Need a Genuine Personality Brand: How to Stand Out in a Sea of Sameness and a World of Duplicates
Featuring Danielle Hughes, founder of More Than Words Marketing
Marketing: The Driver of Your Purpose & Social Impact
Featuring Dr. Conway Dato-on, Professor of International Business & Social Entrepreneurship, Faculty Director: Global Links Initiative
Member-Only Fireside Chat: Fundraising Bootcamp and the Basics of VC
with Anne Cocquyt, Founder of the GUILD
Member-Only Fireside Chat: Building an Online Empire
with Abagail Pumphrey, Co-founder of Boss Project
Join the Her Brand & Co. Membership Community and get access to all of these workshops
(and our entire library of courses and marketing tools), and a lot more.
Inspiration from the blog Tips written for female founders, by female founders
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