https://herbrandandco.com/blog daily 0.75 2026-07-15 https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/a4874a63-13e8-4e08-aa2f-7986c5ad30cc/roberta-sant-anna-2fmeu4TM0s8-unsplash.jpg https://herbrandandco.com/blog/spend-your-money-where-it-matters-this-holiday-season monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/4b297fdd-672d-46f3-a4b9-d9758b286843/Shop+Women+Owned HBC Blog - Spend Your Money Where It Matters This Holiday Season - Make it stand out Support WBENC: Shop Women-Owned https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/d226cf2e-1fb6-47a9-92e0-a88a20412462/Screenshot+2026-01-06+at+10.08.56%E2%80%AFPM.png HBC Blog - Spend Your Money Where It Matters This Holiday Season - Make it stand out Support WBENC: Shop Fair Trade https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/51715569-18d4-4d84-a2d4-143c6db4dd66/Screenshot+2026-01-06+at+10.09.03%E2%80%AFPM.png HBC Blog - Spend Your Money Where It Matters This Holiday Season - Make it stand out Support WBENC: Shop Women of Color https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/da75d993-f8a0-4bc8-a3fb-f7c80271411f/Screenshot+2026-01-06+at+10.09.11%E2%80%AFPM.png HBC Blog - Spend Your Money Where It Matters This Holiday Season - Make it stand out Support B-Corp: Shop Social Impact https://herbrandandco.com/blog/email-workflows-that-nurture-and-convert monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/cfe108c8-0cd2-4b49-a52b-c2536794ad1c/sigmund-Om90tiQWEz8-unsplash.jpg HBC Blog - Creating Email Workflows That Nurture and Convert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/8ede3e02-60a4-4bb9-8f5f-108ceff51e2e/markus-spiske-iWbAkagCIB8-unsplash.jpg HBC Blog - Creating Email Workflows That Nurture and Convert https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/e495930c-638e-44de-9997-ffe526414848/lina-trochez-ktPKyUs3Qjs-unsplash.jpg HBC Blog - Creating Email Workflows That Nurture and Convert FRIENDLY REMINDER: Trust converts faster than pressure. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/22d92dbc-8d2d-46ff-b2f3-c881af60ffb0/kateryna-hliznitsova-dQ42g2SB9uk-unsplash.jpg HBC Blog - Creating Email Workflows That Nurture and Convert Make every customer feel like you understand and really SEE them. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/1762195116803-O5G1M3BUCFBKX03TKF7O/unsplash-image-hBuwVLcYTnA.jpg HBC Blog - Creating Email Workflows That Nurture and Convert Don’t just “set it and forget it.” Watch your data like a HAWK. Adjust your tags, timing of emails and messaging based on what the metrics tell you (open, click, engagement rates, conversion events, etc). Test and refine as you go. The smallest tweaks can make the biggest difference. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/1762195181898-MGEREUBIAB21I6BHFLUQ/unsplash-image-mFTOFzUKdl0.jpg HBC Blog - Creating Email Workflows That Nurture and Convert - Increasing Customer Lifetime Value A boutique candle brand sets up a workflow that triggers when someone uses a coupon and buys their first candle. The next series of emails in a workflow share shipping and delivery information, styling inspiration or favorite places to put that scent, and finally — an upsell for a “Seasonal Set” (cross-sell) bundle that fit the original scent profile. The goal is to increase customer lifetime value by offering them a logical next step in their purchase journey. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/60de1814-e969-4bc0-910b-137c9a11901a/getty-images-rWYRUkKcckE-unsplash.jpg HBC Blog - Creating Email Workflows That Nurture and Convert - What’s Next? A fitness coach creates an onboarding workflow for new clients — welcome email, prep checklist, motivational note, and a “What’s Next” session reminder. It feels personal, but it runs automatically. Then, as part of that workflow, their new client is given specific tools or access to recipes as included in their engagement. It’s automated, valuable, and creates exceptional customer experiences. https://herbrandandco.com/blog/know-thy-customers-with-early-adopters monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/0791f0ba-db3f-4354-af39-cc4d534e670a/philip-oroni-78IV7gDwViE-unsplash.jpg HBC Blog - Know Thy Customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/ee2bf542-5699-4a80-9871-cb6b4f48e161/Screenshot_2025-08-13_at_1.21.27_PM.png HBC Blog - Know Thy Customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/b4b5e765-665b-4f66-b10d-9edb7cb98585/a-c-XpHI5GR5Fdg-unsplash.jpg HBC Blog - Know Thy Customers - Crossing the Chasm In order to successfully cross this chasm and reach more customers, founders need to understand the needs and characteristics of their early adopters and use that knowledge to develop a targeted strategy to saturate the market with those people first; before they try to branch out to other customer groups. If you've ever heard of “niching down,” that is what this means. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/75d27033-7eb8-440e-9f2a-28d448ea06be/marielle-ursua-OO39PfTUhJ0-unsplash.jpg HBC Blog - Know Thy Customers - ⭐ Your Product Champions ⭐ Your early adopters are going to be your earliest customers who tried your products before they were shiny and perfect. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/a776913f-019f-45e0-93d0-778caabadb2a/getty-images-JFHYPuRxltY-unsplash.jpg HBC Blog - Know Thy Customers - Stuck on you Your early adopters are likely your first clients, the ones who saw your value and tried your service while it was still in flight before the rest of the market caught on. https://herbrandandco.com/blog/building-segmenting-email-lists-that-actually-convert monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/2e3f1470-b06d-4a80-a527-082ac2c9a036/walls-io-4z6em53HQvI-unsplash.jpg HBC Blog - Building and Segmenting Email Lists That Actually Convert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/27f2b4c1-c2cc-4165-a512-0959e0fa849d/prateek-katyal-MGRv3qZfyTs-unsplash.jpg HBC Blog - Building and Segmenting Email Lists That Actually Convert LIFE HACK: You don’t need the biggest (or baddest) email list to get the most engagement. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/499afdac-7d7a-4940-a833-7771378104a1/a-c-PTUKFSLjuUA-unsplash.jpg HBC Blog - Building and Segmenting Email Lists That Actually Convert I shared a hard marketing truth with our participants: you can’t manufacture motivation. Get your leads interested through opt-ins that are fun, personalized and demonstrate value. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/238418b0-6b41-4708-9a5e-1063da5d19e6/jakub-zerdzicki-8AHRUprVOk4-unsplash.jpg HBC Blog - Building and Segmenting Email Lists That Actually Convert Use audience-specific polls, tags, or click-based automation helps refine your audience over time and nurture the relationship. Track what links they click, what content they open, and tailor your next email to that interest. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/5e77a0c7-ecf9-450e-b33c-b5a994b4c87b/brett-jordan-CDoKLQeUHyk-unsplash.jpg HBC Blog - Building and Segmenting Email Lists That Actually Convert Talk to your audience like humans, not like just another box to check off. Did they sign up for an upcoming educational webinar? Tell them, ‘Hey (name), we can’t wait to see you there!’ https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/54b11a05-84de-41dc-8724-56220a04ef4c/alsu-vershinina-Rt-3JSNV1_8-unsplash.jpg HBC Blog - Building and Segmenting Email Lists That Actually Convert - Quiz Me! Let's assume a candle maker offers a “Find Your Signature Scent” quiz to attract new subscribers. Now imagine those results segment users into “Floral,” “Earthy,” and “Seasonal” lists. From there, you can send each group (segment) personalized recommendations, early access to matching bundles, exclusive discounts, or other related content. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/629256c2-6ae3-4901-906c-57864d837edd/dan-gold-NneNzn0vs44-unsplash.jpg HBC Blog - Building and Segmenting Email Lists That Actually Convert - Audits For The Win Let's assume a business coach gives away a “5-Minute Clarity Audit” checklist. Based on how respondents score themselves, they’re tagged as either “Brand New Founder” or “Scaling Founder,” this could then trigger different nurture emails and tailored workshop invites offering them to take the next step. https://herbrandandco.com/blog/holiday-marketing-timeline-and-tactics monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/69512bbd-e6d1-401e-bcfe-71bf57714e5d/walls-io-mxuLbXd0Mmk-unsplash.jpg HBC Blog - Holiday Marketing Campaign timeline - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/b89dfb80-9e24-425e-9bb7-b09a2e13bf23/getty-images-A76Z-qv6cIQ-unsplash.jpg HBC Blog - Holiday Marketing Campaign timeline Layer Holiday-themed captions to grow excitement (and urgency) as you move further down the timeline. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/5f28f45f-6ca2-4375-89b6-e5f3da32c01a/elena-helade-ZWtoK4TrYfI-unsplash.jpg HBC Blog - Holiday Marketing Campaign timeline There’s a reason why today’s shopper ditches physical stores. Since last year, User-generated content (USG) and its creators have surged by 93%!! https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/543ea21c-ac5b-4f27-a3e1-4d3916c8aa7e/getty-images-ZHthalt_hks-unsplash.jpg HBC Blog - Holiday Marketing Campaign timeline - You have them hooked, so reel them in for the sale! https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/95522099-d8dd-4165-b70c-ec1f79e2ae85/kamran-abdullayev-TlTlVV1MX5A-unsplash.jpg HBC Blog - Holiday Marketing Campaign timeline I recently saw a candle brand that I follow email a holiday promo timeline to all of their customers so they could earmark when sales would go live and get the best early deals. And guess what, they're on my calendar! https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/877e015b-23e1-49eb-b137-5efafeada900/lauren-mancke-aOC7TSLb1o8-unsplash.jpg HBC Blog - Holiday Marketing Campaign timeline - Giftable Services Are Growing Gifting experiences/services are up 31% since 2020 - think memberships, coaching packages, workshops, retreats. If you sell any of those, consider this framing and storytelling for your Q4 push. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/1760626518503-D6JVXOYA3519HEK82W0W/16%5B1%5D.png HBC Blog - Holiday Marketing Campaign timeline - 16[1].png (Copy) https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/1760626537850-ACWU3TRVGY48SX0J5PJW/20%5B1%5D.png HBC Blog - Holiday Marketing Campaign timeline - 20[1].png (Copy) https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/1760626524615-39ZI4UVHJSJ1G1MHUQ5J/17%5B1%5D.png HBC Blog - Holiday Marketing Campaign timeline - 17[1].png (Copy) https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/1760626551499-VQPC0HMF26LX1MEIXUZR/22%5B1%5D.png HBC Blog - Holiday Marketing Campaign timeline - 22[1].png (Copy) https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/1760626563227-HVG0PKARNNTQK4WCI2YR/24%5B1%5D.png HBC Blog - Holiday Marketing Campaign timeline - 24[1].png (Copy) https://herbrandandco.com/blog/holiday-marketing-41-day-window-most-founders-miss monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/0e5a3f99-b022-4744-9f02-0f689432bff2/kateryna-hliznitsova-GWcWRzZcLkM-unsplash.jpg HBC Blog - Holiday Marketing 101 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/27c145c5-48fc-4007-9312-12d10cf82999/getty-images-DrUzo-6NjJI-unsplash.jpg HBC Blog - Holiday Marketing 101 Creating connection with your existing audience is important at any time of the year before you ask them to re-engage; but it’s especially important for holiday. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/939fabfa-e501-40cc-a865-c6c617d28205/walls-io-mxuLbXd0Mmk-unsplash.jpg HBC Blog - Holiday Marketing 101 The average consumer receives 75% more marketing emails in November and December (another reason to start earlier!). https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/0a148b33-ae48-40b8-86ee-fceb9eda704e/cj-3AnB78Lib5k-unsplash.jpg HBC Blog - Holiday Marketing 101 - Segment your most-valued customers with tailored, personalized messages that speak directly to each individual. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/6f588753-6c6d-4b7f-8f6a-f94bd25654f8/meg-aghamyan-quvV20YXfQY-unsplash.jpg HBC Blog - Holiday Marketing 101 - Gift Guides! Gift Guides are a great example: you could be a toy company that publishes a “My Top 10 Gifts Under $30” guide. As a matter of fact, 54% of shoppers start researching gift ideas in October or earlier! https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/bef1494f-8eec-4631-bb7f-ec16107d9b08/vitaly-gariev-pi00Vqtg9L0-unsplash.jpg HBC Blog - Holiday Marketing 101 - Giftable Services Are Growing Gifting experiences/services are up 31% since 2020 - think memberships, coaching packages, workshops, retreats. If you sell any of those, consider this framing and storytelling for your Q4 push. https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/1760626518503-D6JVXOYA3519HEK82W0W/16%5B1%5D.png HBC Blog - Holiday Marketing 101 - 16[1].png https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/1760626537850-ACWU3TRVGY48SX0J5PJW/20%5B1%5D.png HBC Blog - Holiday Marketing 101 - 20[1].png https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/1760626524615-39ZI4UVHJSJ1G1MHUQ5J/17%5B1%5D.png HBC Blog - Holiday Marketing 101 - 17[1].png https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/1760626551499-VQPC0HMF26LX1MEIXUZR/22%5B1%5D.png HBC Blog - Holiday Marketing 101 - 22[1].png https://images.squarespace-cdn.com/content/v1/67f9800e10a9740c3438dbd5/1760626563227-HVG0PKARNNTQK4WCI2YR/24%5B1%5D.png HBC Blog - Holiday Marketing 101 - 24[1].png https://herbrandandco.com/her-brand-and-co-subscriptions daily 0.75 2026-09-09 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