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Meet Your new marketing team
Personalized support from seasoned marketers who’ve been in your shoes.
Come as you are. Ask big questions—Even the weird ones, too.
Book a video call with Lisa
One-on-one mentorship sessions
Unlock an exclusive, one-on-one appointment with Lisa. She can best help with personal and executive visibility, leadership development, building teams, and anything related to building towards sustainable, long term growth. She’s especially equipped to support founders navigating the weight of doing it all, and the mindset you need to manage the emotional storms of entrepreneurship.⌛Duration: 30-minutes Lisa Tilt
Founder & CEO of Full Tilt, acquirer of Her Brand & Co.
Lisa is a seasoned strategist and founder with over 25 years in marketing and communications—and nearly two decades running her own successful, self-funded business. Now Full Tilt’s guidestar, she brings sharp strategy, deep empathy, and battle-tested insight to help founders lead with clarity, even in complex seasons of growth and change.
She’s weathered economic shifts, grown through uncertainty, and built a business that’s both values-driven and sustainable. Whether you’re scaling your brand, restructuring your team, or just need to talk to someone who gets what it means to lead through the hard stuff—Lisa’s here with candor, clarity, and real-world wisdom.
Lisa’s special set of skills:
✔ Leadership Coaching & Founder Mindset Support
✔ Internal Communications & Team Alignment
✔ Hiring, Delegation, and Building Lean Teams
✔ Marketing As A Revenue-Driving Business Function
✔ Coaching Through Overwhelm, Change, or Scale
✔ Message Clarity
Book a video call with Jess
One-on-one mentorship sessions
Unlock an exclusive, one-on-one appointment with Jess. She can best help with brand clarity & positioning, customer discovery, sales and marketing, partnership strategies, acquisition ideas, and big-picture growth. She also has a soft-spot for websites and copywriting.⌛Duration: 30-minutes Jessica Korthuis
Co-founder, Her brand & Co, Head of Full tilt Learning
Jessica is a powerhouse brand strategist and seasoned marketing educator. She’s built two companies with a successful acquisition under her belt, and led growth for brands like Red Bull, TEDxWomen, Girls Who Code, and Stanford University. She brings a global perspective with real-world results and experiences helping both product and service-based brands break down their marketing into tangible, actionable steps.
Jess has a unique ability to help founders see the forest beyond the trees, so if you’re feeling lost in the sauce of how all the pieces of your business fit together, Jess is a great resource for you!
Jess’ special set of skills:
✔ Brand Clarity, Positioning & Storytelling
✔ Partnerships
✔ Growth Planning & Business Model Development
✔ Email Marketing
✔ Sales Funnels & Sales Strategies
✔ Website Audits & High-Converting Copy Guidance
Book a video call with Emily
One-on-one mentorship sessions
Unlock an exclusive, one-on-one appointment with Emily. Emily can best help with research synthesis, platform-specific social strategies, and spotting trends before they go mainstream. Whether you’re overwhelmed by platforms, unsure how to structure your content, or want to better understand your audience and competitors, Emily brings clarity, calm, and trusted tactical support.⌛Duration: 30-minutesEmily Arthur
Director of Digital Strategy
Emily brings a sharp eye and thoughtful strategy to social media and paid digital media campaigns to combine platform fluency with real-world performance insights. From content planning to post performance, she helps founders understand what strategy works where—and why.
Whether you’re trying to build consistency on your social platforms, increase engagement, or stop spinning your wheels with the wrong strategy, Emily makes social media feel more manageable and way less overwhelming.
Emily’s special set of skills:
✔ Social Media Trends & Research Synthesis
✔ Social Media Strategy & Platform Content Strategy
✔ Audience & Competitor Landscape Audits
✔ Social Performance Tracking & Metrics Interpretation
✔ Audience Engagement
✔ Paid Digital Media (Meta Business Manager, LinkedIn Campaign Manager, etc.)
Book a video call with Jim
One-on-one mentorship sessions
Jim excels at helping passionate founders be heard, believing that the most powerful media stories are built on empathy. Jim will work with you to craft a narrative that creates a genuine connection, helping your ideal audience understand and appreciate your mission.⌛Duration: 30-minutesJim Taylor
VP, Public Relations
With over 25 years of experience, Jim has partnered with major brands like Six Flags, Little Debbie and Piedmont Healthcare to manage reputations and secure high-profile media coverage.
Jim will help you think outside the box to find your brand’s unique story and bring it to its full potential.
He excels at navigating both traditional media and modern digital strategy, specializing in finding the compelling stories that build a bridge between a brand and its audience. Jim’s expertise lies in strategic communications that solve business challenges, manage crises and foster meaningful conversations with key audiences.
Jim’s special set of skills:
✔ National & International Media Relations
✔ Crisis & Reputation Management
✔ Executive Media Training
✔ Content Production (Photo & Video)
✔ Corporate Communications
✔ Social & Digital Media Strategy
Book a video call with Kerry
One-on-one mentorship sessions
Kerry is a calm force in the chaos of marketing, and she can help you map the route, choose the next step, and make your campaigns feel doable and achievable. In these focused sessions, Kerry will help you cut through the overwhelm and bring order to your marketing plan. Together, you’ll identify what matters most, outline a clear sequence of priorities, and create momentum — whether you’re a team of one or leading a small crew.⌛Duration: 30-minutesKerry Crump
Project Manager
Does your marketing plan feel like staring up a daunting mountain?
Kerry can help you prioritize and break down your strategy into an achievable timeline, keeping the focus on what works, with a team of any size. She can help you make your plan doable, achievable, and ease your overwhelm.
Her experience includes developing and executing comprehensive project management plans for marketing campaigns in fast-paced industries. Before joining the agency world, Kerry worked in the collegiate and professional sports media landscape, serving as the media relations and sports information director at multiple Division I universities.
Kerry’s special set of skills:
✔ Marketing Planning & Prioritization
✔ Project Management & Workflow Optimization
✔ Campaign Execution Strategy
✔ Goal Setting & Performance Tracking
✔ Project Management & Delegation Systems
✔ Marketing Operations & Platform Organization
Book a video call with Will
One-on-one mentorship sessions
Unlock an exclusive, one-on-one appointment with Will. Will can best help with executing pay-per-click ad campaigns, analyzing digital performance metrics, and translating complex data into actionable insights. He also enjoys tapping into his creative side, offering insights on crafting compelling copy and thoughtful content design. ⌛Duration: 30-minutesWill Popiel
Manager, Digital Services
Will is a digital marketing problem solver with fluency in a wide range of platforms. Whether he’s helping diagnose performance issues or strategically reach audiences online, he focuses on giving founders the tools and confidence to make smarter digital decisions.
With a focus on clarity and measurable impact, Will ensures every marketing effort is grounded in purpose and built to perform.
Will’s special set of skills:
✔ Paid Digital Media (Google Advertising, Meta Business Manager, LinkedIn, etc.)
✔ Social Media Strategy
✔ Influencer Marketing
✔ Search Engine Optimization
✔ Website Maintenance
✔ Website Performance Tracking & Metrics Interpretation
 
            
              
                
              
            
            
          
               
            
              
                
              
            
            
          
               
            
              
                
              
            
            
          
               
            
              
                
              
            
            
          
               
            
              
                
              
            
            
          
              