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A marketing-focused mastermind for founders seeking accountability & group coaching.

The Her Brand & Co. Marketing Mastermind is an application-based mastermind for womenpreneurs who have the marketing fundamentals down and are ready to level-up, scale, and catapult growth.

Nobody cares how many Instagram followers you have if that isn’t a needle mover for your business. In this program, we focus entirely on what moves the needle for your business.

Marketing Mastermind

Program Transformation

The Her Brand & Co. Marketing Mastermind is a 4-month (virtual) group coaching marketing program dedicated to helping you level-up, scale and catapult your marketing and growth goals. The cohort meets bi-weekly for a total of 4 months, and if after the first cohort you decide to stay, you can jump into another group! Mastermind members must be dedicated to the entirety of the mastermind.

Who is the Her Brand & Co. marketing mastermind for?

Female entrepreneurs and business owners who have a clearly-defined product and/or service and who want the benefit of a tight-knit and dedicated group accountability coaching program. Founders who benefit the most from this program have the marketing basics down and want to scale and/or expand their growth and traction. 

Who gets into the program?

Eight (8) stellar womenpreneurs who are ready to launch and lead with confidence and take their business to the next level alongside a tight family of other founders, mentors and marketing experts. 

Does this sound like you?

GET IT DONE Type of Personality

Where there’s a will, there’s a way. You are an action-oriented founder and ready to execute on what you learn.

You are Not Held Back By a Limited Mindset

You have a fundamental belief that you are worthy and ready for your business to succeed.

You Have a Burning Desire To Do What You Love

And nothing will stop you from building this business, no matter how long it takes you to get there.

The Glass is Always Half Full

You are a natural opportunist, and while you don’t have all the answers, you are driven to find solutions and opportunity for yourself and your business.

You Are Willing To Give As Much As You Receive

You deeply understand and value the benefit of a dedicated group, and you are willing to give to others just as much as you receive in this program.

Program Highlights

Tons of masterminds exist to help womenpreneurs, we’re big fans of many of them! However, most masterminds do not exclusively focus on one of the biggest challenges for small businesses – marketing. Without a concrete marketing and sales strategy, the business will not grow out of its infancy stages. In this mastermind, every founder gets individualized strategy, growth goals and action items to ensure their business is growing and scaling in the right direction. 

Accountability & Hot Seats

Need a little tough love to make sure you’re staying true to your goals? (We get it!) Every founder will be led through defining their own unique set of goals, create a plan for those goals, and execute against those goals alongside a supportive group of women, just like you. 

Consistency & Clarity

Consistency is the magic ingredient to anything being successful. You have to stay focused, and keep going! That’s why our mastermind is 4 months – you will be amazed with how much you will achieve in that time with consistency and clarity.

Marketing Experts & Monthly Action Items

Our co-founder and CEO, Jessica Korthuis, has led marketing strategies for global brands like Red Bull, Girls Who Code, TedxWomen, and many others, as well as launched two businesses. Between Jessica, our other community mentors, and monthly action items – you are destined for success.

Marketing Mastermind

How it Works

For 4 months, we’ll meet bi-weekly for 90 minutes (exact day and time will be determined for each cohort). 
  • Founders will have bi-weekly action items and to-do’s based on program progression
  • All founders will participate in ‘hot seats’ – these are dedicated sessions where founders commit to certain action items and present their progress to the group for feedback and accountability
  • We will complete 2 books as part of the program related to business, branding, selling, marketing and/or mindset. Our team will present options to the cohort, and together, we’ll decide which 2 books are best for your group
  • We will create realistic and ambitious goals based on your specific business, as well as a concrete action plan to help you execute against those goals

The knowledge you’ll acquire in this mastermind will equip you with transferable skills that you can apply well beyond our time together in the cohort. You’re also welcome to continue with another cohort after your initial 4-month commitment has been fulfilled! (you can stay with your same cohort, or join a new one)

Some quick and important details:

  • All bi-weekly sessions are mandatory to attend unless otherwise specified. We know things happen and life gets crazy, however, the best mastermind experiences are those where the founders are committed to the process and each other for the entirety of the program
  • You must be committed to the entire 4-month mastermind. Unless there are extenuating circumstances or pre-determined absences, we strongly encourage you to make sure you can commit before applying 

Wise words from past grads

I came in with a vague notion of what I wanted to build but also with competing visions and no strategy for prioritizing. The mentors were so accessible and specific in their feedback, which allowed me to hear my own vision reflected back to me and refined into something that I was excited by. The level of collective expertise brought into the experience by the mentors was higher than I could have expected, and I have so many new possibilities to consider in bringing my pitch to fruition.
 
— Jenny Maenpaa,
Founder, Forward in Heels & Feminist AF

Lucy Lab was an incredible experience!

I came in with a vague notion of what I wanted to build but also with competing visions and no strategy for prioritizing. The mentors were so accessible and specific in their feedback, which allowed me to hear my own vision reflected back to me and refined into something that I was excited by. The level of collective expertise brought into the experience by the mentors was higher than I could have expected, and I have so many new possibilities to consider in bringing my pitch to fruition.
— Jenny Maenpaa, Founder, Forward in Heels & Feminist AF
The Lucy Lab will GET. IT. DONE. You WILL have a fully fleshed out business upon completion. You will be able to look at the work you've done, and move on with confidence, with solid direction. You could not BE in better hands -- it's just not possible. The Lucy Lab will propel you into the reality of your dreams for your business -- so be ready!!!

— Lynsi Stevens,
Founder, Crystal Case

YOU. ARE. HELD!!! You will want for NOTHING!! EVERY question, EVERY inquiry will be answered, and you will have solid direction and support from Jess herself. You could not be in better hands. You will never be lost.

The Lucy Lab will GET. IT. DONE. You WILL have a fully fleshed out business upon completion. You will be able to look at the work you’ve done, and move on with confidence, with solid direction. You could not BE in better hands — it’s just not possible. The Lucy Lab will propel you into the reality of your dreams for your business — so be ready!!!
— Lynsi Stevens, Founder, Crystal Case
I am coming out of this program with knowledge on Lean Startup Strategy, experience in pitching, competitions, a much clearer product offering and a lot more knowledge on what areas need growth and nurturing - Finding differentiating factors amongst my product offerings AND a wonderful group of female founder friends. 

I am forever grateful for your support and your mentorship. 

You made us all feel like we were part of a family, not just a marketing accelerator and that was really special. 

— Fatima-Zohra Hakam (FZ),
Founder, ZORA

I would recommend this to any female founder who is starting her business and in need of guidance and support along her journey.

I am coming out of this program with knowledge on Lean Startup Strategy, experience in pitching, competitions, a much clearer product offering and a lot more knowledge on what areas need growth and nurturing – Finding differentiating factors amongst my product offerings AND a wonderful group of female founder friends. I am forever grateful for your support and your mentorship. You made us all feel like we were part of a family, not just a marketing accelerator and that was really special.
— Fatima-Zohra Hakam (FZ), Founder, ZORA
Before going into the program, I thought I had a pretty decent understanding of who my customers were, but The Lucy Lab challenged me to dive deeper than what I would've imagine. I didn't leave just only understand the "soul" of my customers, but I also defined the products and services I could create that helped and added value for them. The Lucy Lab is grounded in business principles that actually work and is used in business world and not a random framework someone created. One of the best part is you walk away also having a community of women who are your forever supporters.

— Adrienne Berry,
Founder, The Cultured Career

The Lucy Lab was absolutely critical, it was the 'thing' that both my business and I needed to understand essential elements of marketing and the product.

Before going into the program, I thought I had a pretty decent understanding of who my customers were, but The Lucy Lab challenged me to dive deeper than what I would’ve imagine. I didn’t leave just only understand the “soul” of my customers, but I also defined the products and services I could create that helped and added value for them. The Lucy Lab is grounded in business principles that actually work and is used in business world and not a random framework someone created. One of the best part is you walk away also having a community of women who are your forever supporters.
— Adrienne Berry, Founder, The Cultured Career
The Lucy Lab is a great program to take your start-up/business to the next level and build a solid foundation. Jessica gives you a personalized experience, unlike larger accelerator programs - An investment for yourself and your business and if you're lucky, you'll be around a kick-ass group of womxn that will become friends for life!
 
— Cherie Marquez,
CEO, Elasticco

Get ready to work, it's fun, robust, but it's up to you to make the most of it. Jessica makes learning fun!

The Lucy Lab is a great program to take your start-up/business to the next level and build a solid foundation. Jessica gives you a personalized experience, unlike larger accelerator programs – An investment for yourself and your business and if you’re lucky, you’ll be around a kick-ass group of womxn that will become friends for life!
— Cherie Marquez, CEO, Elasticco
I am just in awe of all that came out of participating in The Lucy Lab. It was beyond want I imagined it to be. In my 14-years of entrepreneurship no other program or schooling has given me the gems that I collected here and in such a short period of time. The connections made here among the participants, I couldn't have asked for a more supportive group. The Lucy Lab took me from raw tears telling my story of how the company was created to suited in armor of bravery boldly proclaiming my place as the face of urinary and vaginal health. My company went from idea to a full fledge powerhouse in 6 weeks!

This is THE best investment you could make in yourself, your company, and your time! Be all in, embrace the process, and you and your company be transformed. Guaranteed!

I am just in awe of all that came out of participating in The Lucy Lab. It was beyond want I imagined it to be. In my 14-years of entrepreneurship no other program or schooling has given me the gems that I collected here and in such a short period of time. The connections made here among the participants, I couldn’t have asked for a more supportive group. The Lucy Lab took me from raw tears telling my story of how the company was created to suited in armor of bravery boldly proclaiming my place as the face of urinary and vaginal health. My company went from idea to a full fledge powerhouse in 6 weeks!

This is essential for so many reasons.

Over a few short weeks you will learn to transform your thoughts, ideas and plans into something you might not have expected. You’ll have the support and guidance of Jess, Mari, amazing mentors and your cohorts who become your new personal network! My business is more defined and better off for the time that I spent with these amazing women.

– Carrie Bonney, Founder of Just Sip It 

Your Marketing Mastermind Team

Marketing Mastermind
Jessica Korthuis, Co-founder and CEO of Her Brand & Co.

A leading marketing executive with 10+ years of experience working with creative agencies, small businesses, nonprofits and global enterprises, Jessica is a powerhouse brand strategist and two-time entrepreneur having built both of her companies from scratch. In her tenure, she has led marketing strategies for Red Bull, TedxWomen, Girls Who Code, Stanford University, and Florida Institute of Technology, and many others.

Jess is a proud mompreneur who’s been featured in Entrepreneur Women, Girlboss, Thrive Global, The Lean Startup Co., IFundWomen, She Leads NYC, and commonly speaks on topics relating to helping women build, brand and bring their businesses to market.

Her role as your lead cohort mentor:

Jessica will be your lead marketing strategist and bff for the entirety of this program. She will challenge and encourage you, and ask the right questions to get you thinking clearly. She has the unique ability to get people out of their comfort zones (quickly!). She makes learning super fun and engaging, she’ll give you the tough love you need and be your go-to marketing strategist for the entire program.

Marketing Mastermind
Mari Milenkovic, Co-founder and COO of Her Brand & Co.

Mari has worked in marketing and communications for over 10 years, and has an MBA from the prestigious Rollins Crummer Graduate School of Business. She is a ninja in all things operations, and has a unique ability to lead teams and mentor talent. She also leads community development for the University of Central Florida (60K+ students), and has worked in higher education and program development for over 10 years.

Her role as your cohort mentor:

Mari will be supporting the mastermind by ensuring that founders stay on progress with the program. She handles all operational program efforts and facilitates the book club and accountability sections of the program. Mari will make sure we are all staying accountable to our program goals.

Program Cost

We run our mastermind like our subscription-based membership model.  

The cost to participate in the Marketing Mastermind is $299/month with a minimum commitment of 4 months. 

You can either pay at once or over a 4-month period. By joining our marketing mastermind, you not only get access to the mastermind program, but you also get access to what’s included in our Her Brand & Co. Membership as well. Benefits available to you as a Her Brand & Co. Mastermind participant and member are:

  • Branding and Marketing Masterclasses:

    (all recorded and uploaded to our HB&C Vault to members to review and watch at any time)

  • Her Brand & Co. Vault (valued at over $5,000):

    Access to our entire library of marketing and branding courses and on-demand trainings. Each training covers a specific marketing topic, and all courses come with templates, resources or helpful links. We also add new trainings and courses every month!

  • Access to Mentors:

    We have intentionally brought in women from all walks of life who have been there, done that. Our mentors are marketing and branding subject matter experts who are ready to offer up their services and advice to you when you ask!

  • Member-Only Fireside Chats:

    Hosted once a month, this is your opportunity to connect directly with other members and our featured mentor of the month. Consider this your once-a-month intimate group coaching session outside of the mastermind where you can get answers to your most burning marketing and branding related questions. 

  • Member & Mentor Directory:

    We are currently creating a robust directory of members and mentors so that you can find other community members, as well as find vetted mentors who are experts in dedicated marketing subjects.

Marketing Mastermind

Apply to our next marketing mastermind cohort!

Common Questions

For other questions about the marketing mastermind, please email [email protected]

Sound like this is up your ally?

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Marketing Mastermind