We're your marketing dream team.
Jess, from Her Brand & Co!
Dawn, from Flodesk!

Fall for Email Marketing:

A Free Email Marketing Series For Small Businesses.

Learn how to build a thriving list, nurture & Segment The Right Way, and boost your sales before The End Of The Year.

You’re invited!

Her Brand & Co. + Flodesk Invite you to a free, fun, founder-friendly fall series that makes email marketing finally click.

✔ Perfect for solo founders & small business owners
✔ Completely free — limited seats!
✔ Dates: September 23, October 7, October 21 (all times, 1pm ET)

Your email list is your most powerful sales tool, let’s make it work for you this holiday season.

Who is this for?

✓ Small business owners who want a *healthy*, engaged list before BFCM.

✓ Entrepreneurs who feel overwhelmed by email marketing but know it’s essential.

✓ Brands ready to turn their subscribers into loyal customers.

Why This Matters Now:

Black Friday / Cyber Monday Starts Now. Whether you’re feeling behind or wanting to get prepared, this series gives you the tools and action steps to make email work for your business.

This fall series will help you:
→ Build your audience with strategy & intention
→ Nurture with clarity & confidence
→ Convert your community into buyers when it counts

It’s 100% Free & Packed With $$$ Value.

→ Easy-to-implement tools + tips (plus, homework!)

→ Worksheets + technical resources

→ Limited Seats & Bonuses For LIVE attendees

→ Show up live to all 3 and unlock a Tech Q&A + Support Session to get help setting up your forms, automations, and emails with expert eyes on your screen.

Fall Into Your funnel, The Agenda:

  • Sep 23rd* Growing Your List (The Right Way)

    Set yourself up for long-term email success by building a healthy, engaged audience from the start.

    ✺ Why email marketing matters (and how to do it right)

    ✺ The best ways to grow your list with quality subscribers

    ✺ How to set up forms, opt-ins, and freebies that convert

  • Oct 7th* Nurturing & Segmenting Made Easy

    Build trust, create engagement, and keep your deliverability strong by taking care of your subscribers.

    ✺ Best practices to welcome sequences that build trust

    ✺ How to segment your audience for better targeting

    ✺ When (and how) to re-engage cold subscribers

  • Oct 21st* Grow w/ Content & Automations

    Easy ways to use data-driven campaigns and workflows to drive conversions while keeping your reputation strong.

    ✺ Campaign types: the difference between single sends and workflows

    ✺ Must-have workflows & automations for all year success

    ✺ How to easily use data to refine your strategy

About The hosts

Meet Your Marketing Dream Team

Dawn, Product Education at Flodesk
Dawn is Flodesk’s product whiz who helps creatives like you simplify technology with no confusing jargon, and practical tools and tips at your fingertips.

Jess, co-founder of Her Brand & Co.
Jess is an award-winning marketing educator with a special flair for copywriting and email marketing. She’s a 2x entrepreneur who’s mentored thousands of small businesses and helped bring hundreds of products and services to market generating over 10M+ in revenue.

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