In preparation for a slew of unique communication strategy development initiatives, I just recently shared this most recent post on “Marketing Trends: Paid Digital Benchmarks for 2018,”  immediately after watching Google’s infamous “Year In Search” – which always inevitably manages to astound me every single year. Google’s “Year in Search” video series is easily the most […]

If you’re one of the many racking your brain about how much you should really be spending on paid digital marketing strategies in 2018, have no fear! I came across this awesome article that breaks down crystal clear marketing trends for B2B companies that provides a framework to help B2B businesses determine what their optimal […]

In every single communications plan I create, there is always a section dedicated to Agile methodologies. Agile is a critical piece of Sohuis, and I first learned about the concept while reading Eric Reis’s book, The Lean Startup. Like The Business Model Canvas and Lean Startup, Agile has a seat at the cool kid’s club. […]

This post was originally published here. As a marketer, you’re no doubt aware of the constant changes the world of digital marketing is experiencing. You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack. That’s why it’s essential for marketers to have […]