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Embarrassment – A Lesson, A Strength Building Experience
Many of us fear embarrassment to the point of going to great lengths to avoid it. With the exception of comedians, making fun of our past mistakes, goof-ups or unpleasant experiences isn’t common. Instead, we typically try to forget those situations ever happened. One of my embarrassing moments The kids in my neighborhood would spend […]

6 Reasons Why Moms Make the Best Entrepreneurs
Today is May 9th. May 9th is an incredibly special day for me because it’s also my daughter’s birthday. And today, my baby girl Aèden, turns 3 years old. Three, I can’t even believe it. She’s no longer a tiny little infant that needs to be taken care of in every way imaginable. She’s my little […]

6 Steps for Getting Testimonials & Reviews that Drive Home Sales
You deliver the final work or product, and your client is happy. In fact, they seem thrilled. So, you ask them to leave a testimonial, eager to have a rave review to show off. …And they write something like this: “Krista’s work was very professionally done. I really enjoyed my experience!!” It’s positive, at least. […]

How to Know When It’s Time to Pivot Your Business Model
Okay, so I absolutely love Yellow.Co. Their founder, Joanna Waterfall, is a total gem and we’ve been Instagram buddies for a bit, as she’s expecting her first baby this month and I’m always obsessed with her bump updates. Yellow.Co is an amazing community of women who are dedicated to supporting each other and all initiatives […]

My Chat with The Everyday Series: A Movement of Female Change Makers
I recently had a fun chat with Stina Welty, Founder of The Everyday Series. Stina and 11 of her other founding members created The Everyday Series as a movement of women seeking change through collaborations and partnerships as entrepreneurs to make the world a better place. They seek to empower women entrepreneurs who are building […]

How I Became an Entrepreneur: A Behind-the-Scenes Story
Part One: It’s 2011 (which now feels like an eternity ago…), I’ve just gotten my new black blazer dry cleaned, I’m prepping for an in-store fashion event that’s about to take place at the corporate retailer I was working for. It’s crazy. There are models everywhere, the DJ is late, the caterer dropped like 25 […]
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