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Design in 2018: The Year of Inclusivity, Human-Centricity & Intelligent Design
In preparation for a slew of unique communication strategy development initiatives, I just recently shared this most recent post on “Marketing Trends: Paid Digital Benchmarks for 2018,” immediately after watching Google’s infamous “Year In Search” – which always inevitably manages to astound me every single year. Google’s “Year in Search” video series is easily the most […]
Marketing Trends: Paid Digital Benchmarks for 2018
If you’re one of the many racking your brain about how much you should really be spending on paid digital marketing strategies in 2018, have no fear! I came across this awesome article that breaks down crystal clear marketing trends for B2B companies that provides a framework to help B2B businesses determine what their optimal […]
Everything you need to know about Agile marketing
In every single communications plan I create, there is always a section dedicated to Agile methodologies. Agile is a critical piece of Sohuis, and I first learned about the concept while reading Eric Reis’s book, The Lean Startup. Like The Business Model Canvas and Lean Startup, Agile has a seat at the cool kid’s club. […]
7 Skills Every Digital Marketer Will Need To Master Beyond 2017
This post was originally published here. As a marketer, you’re no doubt aware of the constant changes the world of digital marketing is experiencing. You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack. That’s why it’s essential for marketers to have […]
The Age of Authenticity: Why Brands Need To Get Real
I read this original post on Fontify’s blog and have used it as inspiration over and over again, and now I’m copying it here to share with you! The consumer landscape is undergoing a seismic shift and, for brands, things are about to get real. Very real. An international survey by Cohn & Wolfe found that 87% […]
The Brand Iconography of Sohuis: And the Five Traits of Elephant Leadership
Elephants are my spirit animal. There’s absolutely no doubt about it. You’ll read in another post, “The Age of Authenticity, Why Brands Need to Get Real,” why it’s absolutely essential for brands to maintain their true authenticity at all times. In an era where consumer trust has plummeted across industries due to in-your-face advertising and […]
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