Recent posts
The Launch of the Sohuis Framework
Friends, I confess, it’s been some time since I have posted – but it’s with good reason! I’ve been working on something really exciting for the better part of a year, and I’m elated to finally share it with you. But first – here’s a quick origin story and some context to get you up […]
New Year, New Brand: 5 Association Rebranding Strategies – Web Scribble Feature
A couple of months ago, I sat down with the team at Web Scribble for an interview on association rebranding strategies, just prior to my transition from Director of Marketing at InBIA to my new role as Director, Innovation & Client Engagement at Informulate. They just recently released their top 5 most popular posts of 2017, and […]
My latest interview on the Wagner Live Show: Episode 11
Hey friends! I wanted to share with you my latest interview with my dear friend and former colleague, Wágner Dos Santos, Founder of Wagner Agency, a social activation marketing agency, and creator of the Wagner Live podcast. In this podcast, we’re just two friends candidly chatting about entrepreneurship, women in business, mom life, leadership, growth, […]
Design in 2018: The Year of Inclusivity, Human-Centricity & Intelligent Design
In preparation for a slew of unique communication strategy development initiatives, I just recently shared this most recent post on “Marketing Trends: Paid Digital Benchmarks for 2018,” immediately after watching Google’s infamous “Year In Search” – which always inevitably manages to astound me every single year. Google’s “Year in Search” video series is easily the most […]
Marketing Trends: Paid Digital Benchmarks for 2018
If you’re one of the many racking your brain about how much you should really be spending on paid digital marketing strategies in 2018, have no fear! I came across this awesome article that breaks down crystal clear marketing trends for B2B companies that provides a framework to help B2B businesses determine what their optimal […]
Everything you need to know about Agile marketing
In every single communications plan I create, there is always a section dedicated to Agile methodologies. Agile is a critical piece of Sohuis, and I first learned about the concept while reading Eric Reis’s book, The Lean Startup. Like The Business Model Canvas and Lean Startup, Agile has a seat at the cool kid’s club. […]
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