You deliver the final work or product, and your client is happy. In fact, they seem thrilled. So, you ask them to leave a testimonial, eager to have a rave review to show off. …And they write something like this: “Krista’s work was very professionally done. I really enjoyed my experience!!” It’s positive, at least. […]
Okay, so I absolutely love Yellow.Co. Their founder, Joanna Waterfall, is a total gem and we’ve been Instagram buddies for a bit, as she’s expecting her first baby this month and I’m always obsessed with her bump updates. Yellow.Co is an amazing community of women who are dedicated to supporting each other and all initiatives […]
I recently had a fun chat with Stina Welty, Founder of The Everyday Series. Stina and 11 of her other founding members created The Everyday Series as a movement of women seeking change through collaborations and partnerships as entrepreneurs to make the world a better place. They seek to empower women entrepreneurs who are building […]
Part One: It’s 2011 (which now feels like an eternity ago…), I’ve just gotten my new black blazer dry cleaned, I’m prepping for an in-store fashion event that’s about to take place at the corporate retailer I was working for. It’s crazy. There are models everywhere, the DJ is late, the caterer dropped like 25 […]
Hey friends! One of the most popular questions I get asked from my clients and my course participants is: “How do I build a sustainable and authentic brand?” This is a loaded question, and in order to answer it effectively, we’ll need to peel back the layers through a series of posts. To get us […]
How to Apply Lean Startup Principles to Marketing & Brand Strategy If anybody knows me, they know that I run my marketing teams and brand strategies like a lean, mean, marketing machine! I have been a HUGE fan of the Lean Startup for many years, as I love applying various lean principles to large, enterprise-level […]
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