About Her Brand & Co.
Our purpose lies far beyond helping women create and design beautiful and marketable brands. Through our work, digital community, and educational programs, Her Brand & Co. empowers female founders to speak their authentic truths and unapologetically design businesses that they can be proud of.
Our mission is to give female entrepreneurs the freedom and power to live their lives by their own rules.
What started out as a passion project fueled from the desire to support female founders and build a life she dreamed of for herself and her family, our CEO, Jessica Korthuis, created the idea for Her Brand & Co. (formerly Sohuis) while nursing her daughter in the backseat of her car on the way to breakfast. She wanted to curate a place where women could get expert, actionable and practical access to all of the branding and marketing tools they need to tell their unique brand stories.
Vision
We envision a world where women are empowered to create wealth for themselves and their families through their entrepreneurial dreams and endeavors.
Mission
Our mission is simple – to provide practical and accessible marketing & branding education to give early-stage womenpreneurs the freedom and power to live their lives by their own rules.
Our Manifesto
“When women have the power to create wealth for themselves and their families, communities thrive and the world just simply works better.”
Our Impact
AS SEEN IN
Our Mighty Team
Jessica Korthuis
Co-founder & CEO
A leading marketing executive with 10+ years of experience working with creative agencies, small businesses, nonprofits and global enterprises, Jessica is a powerhouse brand strategist and two-time entrepreneur having built both of her companies from scratch. In her tenure, she has led marketing strategies for Red Bull, TedxWomen, Girls Who Code, Stanford University, and Florida Institute of Technology, and many others.
Jess is a proud mompreneur who’s been featured in Entrepreneur Women, Girlboss, Thrive Global, The Lean Startup Co., IFundWomen, She Leads NYC, and commonly speaks on topics relating to helping women build, brand and bring their businesses to market.
Mari Milenkovic
Co-founder & COO
Mari has worked in marketing and communications for over 10 years, and has an MBA from Rollins Crummer Graduate School of Business. She is a ninja in all things operations, is uniquely gifted at marketing systems, goal setting and accountability, and has a distinctive ability to lead teams and mentor talent. Previously, Mari spent 10 years in higher education in program development, operations, and marketing for student affairs. She also led community development for the University of Central Florida (60k+ students), a Hispanic serving institution since 2019. Originally from Maracaibo, Venezuela, Mari now travels full time.
Our Values
Stronger Together
We believe in collaboration over competition. There is room at the top for all of us.
We work to live, we don’t live to work
We work hard and are dedicated to our mission, but we embrace recharging and celebrate our personal passions; and we raise our hands when the company or our wellbeing is at risk.
Customer Centered, Impact Focused
Women entrepreneurs and aspiring founders are at the center of everything that we do. We exist to inspire, educate and empower these women.
Iterative Growth & Continuous Improvement
We believe that small actions lead to big changes, and we are focused on iterative growth and continuous improvement.
Diverse, accepting, & globally conscious
We believe in the power of diversity as it relates to our community of founders and growing network of advisors and industry experts. We want to empower women across all business sectors and early-stage entrepreneurial experiences.
Education that gives back
The Her Brand & Co. icon is an elephant (her name is Lucy!), Elephants are the brand iconography for HB&C because Elephants represent our core brand values: Compassion, Strength, Leadership, Education, Mentorship & Community. You’re welcome to read all about Lucy here.
Up to 10% of our profit gets put into our “Lucy Fund,” which is then donated to organizations that rehabilitate and rescue endangered African Elephants.
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Inspiration from the blog & recent episodes from the She Fails Forward Podcast
The Sea of the Unknown, COVID Pivots & Saving the Planet One Shoe at a Time (Season 1 Ep. 8)
On this episode we talk to Kara Mac, founder and CEO of Kara Mac Shoes. Kara studied fashion design at FIT in New York and spent years of her career as an Apparel Designer for brands like Ralph Lauren and Talbots. On the show, she talks about how as a train commuter, she will go […]
Using Your Brand for Purpose & Systemic Change (Season 1 Ep. 7)
On this episode we discuss with Chenny Xia, CEO of Got Care, about how she made the best out of her skills and circumstances to start her entrepreneurship journey. She walks us through the trial and errors that Chenny and her team have faced as well as the successful decisions they have made united as […]
Learning Lessons from 3x Entrepreneur & Chief Entreprenista (Season 1 Ep. 6)
On this episode we chat with Stephanie Cartin, CEO of Entreprenista, and co-founder of Socialfly and Markid. Stephanie is also the co-host of The Entreprenista Podcast where you can find her and her co-founder, Courtney Spritzer, featuring stories of successful female founders. Stephanie shares her beginnings of entrepreneurship as she and her co-founder bootstrapped their […]
