Podcasting isn’t just audio anymore. In fact, many listeners even prefer having the accompanying video content. If you want to get involved in the trend and wonder how to start a podcast on YouTube, keep reading.

Nowadays, YouTube is one of the most popular platforms for podcasters. This might come as a surprise, but video podcasting has risen tremendously in popularity, and this has probably left you wondering how to start a podcast on YouTube.

There are several items you need to have and tasks that need to be completed to begin podcasting on YouTube.  Some priorities to accomplish when getting started include:

• Invest in the right equipment and software
• Choose the best theme and schedule for your topic
• Promote to your target audience
• Collaborate with guests

Check out these tips on how to start a video podcast and build a solid foundation for a successful online show. 

There might be a lot that goes into launching your own show, but we’ve got you covered with this comprehensive checklist.

Your guide on how to start a video podcast

Equipment, recording, editing, publishing, marketing – it seems overwhelming to start a podcast of any type, it doesn’t have to be. Take it step by step, and you’ll be running your own show in no time.

Crafting your show

You probably already have an idea for your topic. Next, you’ll need to choose a theme and format for your show. Will it be interview-based? Will you teach or inform your audience? Or are you telling a story? Choose one and be generally consistent with each episode.  You don’t have to be rigid, but having a general theme and a format your users can count on will help your following increase.

Setup a schedule

The next step is to solidify a broadcasting schedule. Pick a day, a time, and stick to it. Listeners will want to know when your next episode is going to be released!

For your publishing strategy, consider the most popular times and days for listeners. Trends come and go and habits change, so keep on top of the most opportune times to publish that specifically fit your audience.

Choosing your equipment           

You’ll need some basic gear to start a podcast on YouTube:

• Microphones – if you invest in any piece of equipment, it should be your microphone. Some may fall under $100, such as this Samsung Q2U mic on Amazon, while others like this TZ Stellar are pricier.  Read reviews and ensure you find a mic that is high quality and specifically designed for podcasting.
• Headphones – a good pair of headphones are crucial for the recording process. Pick a pair that are comfortable and adjustable. There are endless options, so pick a budget and work from there.
• Software – some of the most popular audio recording software include Audacity, GarageBand, and Adobe Audition. Remember to choose a software compatible with your computer.
• Camera – Popular recording camera choices include this Logitech webcam, this Razer webcam, or this budget-friendly Konnek Stein

The right gear will help you sound great, keep your guests comfortable, and generally help you create a more professional quality. 

Promote, promote, promote!           

With online content, there’s no avoiding promotion. Think about your target audience and what social media sites they tend to use. As an alternative to overloading social media, reach out to your target viewers where they are.

You might consider paid promotion. YouTube advertising is cost-effective and helps you reach your target audience easily and quickly. For help determining if you can afford paid promotion, check out our article on How to Create a Marketing Budget for Your Small Business.

Tips for podcasting on YouTube         

YouTube is a powerful online content tool. It’s one of the largest social communities on the web, the second-largest search engine on the internet, and the best place to launch a video podcast.

Even though it is one of the top podcasting platforms out there, it shouldn’t be the only place where you publish your show. In our article How to Start a Podcast with No Audience, we share some of the different hosting sites, as well as other tips related to building your show from the ground up. Check it out!               

Collaboration

The right guest can make your show dynamic and engaging. The easiest option for beginners is leveraging your friends and current connections. You can also search for shows similar to yours and reach out to their hosts or past guests. In a post-COVID world, virtual interviews and collaborations are common, making it easier than ever to reach out to make new connections.

Our Summary

Video podcasts are rising in popularity and many want to join in on the trend. If you’re one of those wondering how to start a podcast on YouTube, be sure to cover all of your bases with the right equipment, schedule, and promotional strategy.

If you’re new to the online content creation game, you’re just in time for the December Masterclass! This class is free to everyone tuning in live and helps you solidify your vision, set realistic goals, and put together an effective marketing strategy. If you missed it, no worries! Her Brand & Co. members get access to the replay plus many others in our vault. Get your membership today!