The Her Brand & Co. Blog

The latest isms on marketing and branding for female founders, the She Fails Forward Podcast, and what’s happening with us at Her Brand & Co.

Sun-Kissed Success: Marketing & Branding Tips to Heat Up Your Summer Sales Goals
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Sun-Kissed Success: Marketing & Branding Tips to Heat Up Your Summer Sales Goals

Summer marketing and branding strategies offer businesses the opportunity to increase visibility, engage with customers on an emotional level, and align their brand with the season's relevance. By tapping into the positive associations people have with summer, businesses can create a deeper connection with their target audience, stand out from competitors, and ultimately boost sales by capitalizing on customers' increased willingness to spend during this time of the year.

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Monetizing your Talents & Sharing your Entrepreneurship Story (Season 2 Ep. 9)
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Monetizing your Talents & Sharing your Entrepreneurship Story (Season 2 Ep. 9)

We chat with Natasha Miller, author of Relentless, from homeless teen to achieving the entrepreneur dream. She's also the founder and Chief Experience Designer at Entire Productions, an event and production company that works with clients like Google and Salesforce. Natasha is a trained classical violinist and accomplished jazz vocalist with seven records at the time of recording this episode. She also studied entrepreneurship at both Harvard and MIT. In this episode, we touch on Natasha’s beginnings, what inspired her to write her memoir and about her early days of entrepreneurship, which informally started at the age of 15. We talk a lot about creating efficiencies and processes that are critical to growth for any business. Ultimately, we touch on what it was like for her to shed her skin and recalibrate her self worth in her relationship to performing and doing, which is something a lot of women can relate to. We are so excited to share this conversation with you. Get ready to be inspired!

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Rewiring the World Today & Driving Change for Women (Season 2 Ep. 8)
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Rewiring the World Today & Driving Change for Women (Season 2 Ep. 8)

We're getting techy with fellow founder, entrepreneur, mother of two and web 3.0 Maven, Dayna DeStefano. She is the former VP of Product who worked with the Gary Vaynerchuk team at Gallery Media Group. Dayna has surely set her sights on bringing women to the forefront of redesigning the Internet as we know it. In this episode, we spend a lot of time discussing her personal and mental challenges with meeting the needs of herself, her family and her growing business. Dayna shares how being a working mother plays into every part of her life. Don't worry, even if you are a mom ally andnot a mom to human babies, I promise a lot of what she shares will still resonate with you. We talked about breaking things down to put them back together again and how women are positioned to be leaders on the frontier of web 3.0. Enjoy the show!

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Overcoming Toxic Masculinity & Blazing Your Own Path Forward (Season 2 Ep. 7)
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Overcoming Toxic Masculinity & Blazing Your Own Path Forward (Season 2 Ep. 7)

Krista Rizzo a native New Yorker who spent a long career in high-power roles working in corporate, shares a vulnerable story about abuse and trauma she experienced in the workplace. She talks about not being supported, the toll it took on her well-being, and her relationships at work and home. Don't worry, there's a silver lining. Krista has come full circle as an entrepreneur and is now coaching and inspiring others based on her learnings and her experiences. In this episode, we discuss the reinvention of oneself and how the relationship with yourself will ultimately drive the type of business you create, and how you show up in the world. Tune in and get inspired!

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