Recent posts
Time Management Tools for Ultimate Productivity
It’s true for everyone but especially for entrepreneurs – time is money. Founders work longer weeks than your average 9 to 5 employee. Many put in hours on top of their day job. The right time management tools can help you maximize your productivity and streamline your to-do list. Feeling overwhelmed by the day-to-day? As […]
How to Use a Website Design Checklist to Stay on Budget
Create an impactful website that resonates with your audience and promotes sales, while keeping well within a comfortable budget by using this website design checklist! You want a stellar website with a functional, beautiful design. But getting from concept to finished product is a process that can easily devour time and resources, and runs the […]
5 Tips for Customer Outreach on Social Media
Quality content in the right spaces will give you the influence you’re looking for. Social media engagement is crucial to your brand. But with so many factors to consider, it can be a challenge to know what to focus on and how to begin. Choosing platforms, cultivating a profile, and connecting with customers are good […]
Importance of Social Media for Female Entrepreneurs
All hail leveraging the power of personal connection! Understanding the importance of social media is crucial in today’s small business environment. These platforms have become essential tools for any digital marketing plan. A savvy social media strategy for small businesses can help you increase brand awareness, boost inbound traffic, and improve SEO. Staying active and […]
Sohuis Rebrands to Her Brand & Co.
I remember creating the brand for Sohuis like it was yesterday. My husband and I were driving to breakfast with my oldest daughter, who was a brand new baby at the time, and I was itching to embark on my 2nd entrepreneurial journey. My first jump into entrepreneurship was rather unconventional (I share that entire […]
Strategic Marketing – What it Is and How it Works
A strategic marketing plan is key to the success of any business. What is strategic marketing? Broadly speaking, strategic marketing involves using informed strategies to enhance your marketing plan. Employing an effective strategy requires shrewd decision-making based on crucial components of your business. This is revealed in a SWOT analysis and key target demographic information. […]
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