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What it Takes to Have a ‘Go Big’ Mindset, Scaling to 1 Million and Beyond (Season 1 Ep. 2)
On this episode we chat with Julia Pimsleur, best-selling author, founder and CEO of Million Dollar Women. Million Dollar Women is a New York based social venture that has helped 1000s of women scale up their businesses and in particular, her work is focused on helping women break the 3% ceiling of generating more than […]
Our Story, Failing Forward Moments & Where to Next (Season 1 Ep. 1)
Wow, our first episode, this is so surreal! Mari and Jess wanted to kick off The She Fails Forward first season with an intro episode about them. They both thought it was really important to take a moment to pause and to share their stories with you about their backgrounds, their passions, their careers, which […]
Importance of Having A Brand Messaging Strategy
Creating a brand message that you can use to convey your value to your customers on all levels, is vital to building a reputable identity and a relationship with your target audience. Marketing is both an art and a science. It’s your connection to your marketplace and tells new customers, existing clients, partners, and […]
Stand Out With Color Theory Marketing
Color plays a huge role in building your business’s identity and marketing to consumers. Choose the right colors to send the right message and build a memorable brand with color theory marketing! Over 90% of consumers say appearance is the #1 factor that influences their purchase decision. That’s not really surprising: just think about how […]
Importance of a Competitive Positioning Strategy
Carve out market space for your business with a competitive positioning strategy that will help you stand out and convince customers to choose you among your competitors. You understand why you created your business, how your service meets a real need, and why your business does it better than anyone else. But does your audience […]
How to Become a Digital Marketing Expert
Women who own and operate small businesses have to wear many hats. An absolute key to success with any company is to have a digital marketing expert helping guide the promotion of your products or services. As a small business owner, that expert might have to be you! No problem, we’ve got you covered with […]
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