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Courses and other educational resources designed to help you grow your small business
A collection of stories, tips, advice, inspiration and content designed by female founders, for female founders
Our latest virtual workshops and fireside chats with branding and marketing experts
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Formally the Sohuis StartupBlueprint, The Lucy Lab is our 6-week virtual accelerator program that helps female founders catapult their brands from early-stage to market readiness.
Our membership community gives you access to all of the branding tools and marketing strategy you need to grow and market your business.
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Creating a brand message that you can use to convey your value to your customers on all levels, is vital to building a reputable identity and a relationship with your target audience. Marketing is both an art and a science. It’s your connection to your marketplace and tells new customers, existing clients, partners, and […]
Color plays a huge role in building your business’s identity and marketing to consumers. Choose the right colors to send the right message and build a memorable brand with color theory marketing! Over 90% of consumers say appearance is the #1 factor that influences their purchase decision. That’s not really surprising: just think about how […]
Carve out market space for your business with a competitive positioning strategy that will help you stand out and convince customers to choose you among your competitors. You understand why you created your business, how your service meets a real need, and why your business does it better than anyone else. But does your audience […]