World Humanitarian Day is on August 19, and in the times we’re living in now, showing a little bit of humility can go a long way.

A humanitarians /n/ is defined as a person actively engaged in promoting human welfare and social reform, as a philanthropist.

The holiday is celebrated by paying tribute to aid workers who risk their lives in humanitarian service and rally support people affected by crises worldwide. 

The United Nations celebrated the event by honoring “the work of women in crises throughout the world.” Their main focus was on the unsung heroes who have worked on the front lines in their communities in some of the most challenging terrains. Ironically, the celebrated heroes last year are the very ones we clap and cheer for now during this pandemic. 

Companies should implement their own rules and regulations that show their appreciation for humanity and find ways to give back to their community. 

Companies will want to be productive, efficient, motivated, and helpful, which will benefit your community and your audience.

There are several ways to be helpful in the community. According to some experts, your company has a social responsibility that can create a long-lasting positive effect in your town. A research study was done at Harvard Law School, stating that companies with strong social performance also tend to have strong financial performance. A change could lead to a company using charitable giving programs to improve its competitive position, which will lead to business performance. 

Experts also say that philanthropy benefits a company on multiple levels: from a boost in brand recognition and publicity to higher employee satisfaction and engagement levels. 

Another way for your company or organization to give back is to give to an organization dedicated to humanitarian efforts. Organizations like YMCA does a lot of work in the community for personal and social change. They work within their areas to handle disparities within the community. Programs like the Healthier Communities Initiative help local people find healthy choices to pursue a healthier lifestyle. Individuals and companies can find volunteer work within their area. 

Donating to a food bank is a great way to give back, especially during these hard times. The pandemic has hit a lot of families financially. It’s reported that more than 820 million people around the world have found themselves struggling to support their families. It is also mentioned that ultra-processed foods were popular due to their price point and widespread availability. The consumption of these products will likely increase as low-income populations find it increasingly difficult to access healthy food. Donating food to help those in need during these hard times will benefit a family. 

Content courtesy of  Lara Ashley, Founder and Editor of Brenley Magazine, Redefining what it means to be a Southern belle; an online magazine that helps women wear their crowns with grace.

CONTRIBUTING AUTHOR, LARA ASHLEY

Lara Ashley is a multifaceted journalist, she obtained her Mass Communications degree at Southern University and A&M College and is obtaining a Master’s degree in Magazine Journalism in the U.K. from Cardiff University. When she’s not watching her fav reality shows (LOVES the Real Housewives franchise), spending her afternoons watching Netflix or with a good book, she’s writing and journaling.

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